New experiences, Gen Z values, and intelligent art—how retail stores are inviting shoppers back in again
Immersive retail experiences are hardly a novelty these days. In the last decade alone, fashion retailers across the globe took store design to the next level. From Louis Vuitton, Gucci and Dior, three of the world’s most valuable luxury brands, to younger direct-to-consumer ones like Kith, Story or The Phluid Project — there’s really no denying innovation. What started off as a concept or an experiment with a handful of brands seems like a non-negotiable for all brands as we’re seeing a swift rise in ‘dopamine displays’ today.
So what are dopamine displays, really? Simply put, it’s the imaginative use of colour, art, culture and design as a means to engage with the ever-evolving palette of the Gen-Z and millennial consumer. The kind that’d go viral on Instagram or Tik Tok. It’s hard to tell if it’s the post-pandemic ‘revenge-shopping’ mentality, or the need for something new and fresh that’s influenced this phenomenon. In every sense of the word, maximalism has taken over, and we’re here for it. Shelves stacked with just clothes won’t do. Neither will typical display counters. Fashion today isn’t just about the products themselves, but the narrative surrounding them. Without thoughtful curation and storytelling, it’s unlikely that brands can find success in making store visits more memorable. But there are some brands that are ahead of the curve — and here’s what they are doing to bring more permanence to these highly sensory experiences.
Brands are using art as an ephemeral draw
Dopamine displays are definitely not for the faint hearted. There’s a common theme to every brand that’s investing in them and it’s usually the unapologetic use of rich, pigmented tones that are bound to pique the curiosity of even the most unintended passerby. Louis Vuitton is a prime example of how to do this well. They’ve been known to create some of the most larger-than-life exhibits in the last few years — the Louis Vuitton X Rodeo Drive featuring 180 archival items, the orange monochromatic pop up at Chicago’s West Loop only retailing menswear summer essentials or their new holographic flagship store in Ginza Namiki in Tokyo — all of which are truly visual treats that live rent free in our heads. The colourful displays don’t just end with the façade, but are extended to every corner of the store. The Louis Vuitton Bond Street store in Mayfair, London could easily pass off as an art exhibit, owing to the number of artists commissioned to make it come alive. From the Sarah Crowner installation at the entrance featuring a seven-metre-long frieze of pinks and neons to sculptor Annie Morris’s stacks of brightly coloured carved-foam orbs and the Campana Brothers’ signature cocoon chairs, the store grips you at every turn with its use of colour. Their most recent ‘Walk In The Park’ pop up in SoHo, Manhattan had the space enveloped in neon arches with a rainbow-theme throughout for Virgil Abloh’s Fall/Winter 2021 menswear collection.
Brands are centering new experiences around Gen-Z values
The pandemic has changed the way we shop. Experience visits, unlike curbside pickups or ecommerce, are a whole other ballgame that require continuous reinvention. Given that Gen-Z prioritizes history, education, sustainability, transparency and social impact, these ‘concept’ stores are a great way to beta test beyond sales for equally important factors like brand recall or long-term loyalty. Earlier this week, Burberry just launched their first immersive installation ‘Imagined Landscape’ in Jeju Island, Korea to showcase their newest outerwear collection. The play on mirrors and reflections is a nod to the world we live in today — “the blurring lines between nature and technology, the indoors and outdoors, the real and the imagined”, as quoted by the British fashion house. As part of their ongoing commitment to lead positive environmental change for a more sustainable future, they will support the continuing preservation of Jeju Island through a five-year partnership with the non-profit organisation Jeju Olle Foundation.
On the other side of the world, the ‘Christian Dior: Designer of Dreams’ exhibit is back in Brooklyn after a successful run in Paris. It’s an homage to the luxury house’s legacy featuring 200 haute couture garments, photographs, videos, sketches, accessories and more with some never-seen-before items on display. The intention of these over-the-top exhibits is to enable shoppers to buy into the brand in its entirety and to have a luxury purchase mean something more than just a transaction — all of which is quite compelling to the Gen-Z cohort.
Brands are building culturally driven stores
There’s been a mindset shift for brands around possibilities in product presentation. Dopamine displays are one thing, but the experience, in totality, is meant to create excitement. Culture is carefully being woven into every aspect. We’re talking cereal bars at cult sneaker stores, french patisseries serving as romantic runway backdrops, luxury houses merging with tech giants, iconic jewellers teaming up with skateboarding brands and bringing allyship and politics into mainstream fashion — literally anything is possible, and most importantly, welcome.
Speaking of unpredictable offerings, the #HermesFit Pop-Up in Brooklyn earlier this month was designed keeping the brand’s signature Hermes orange in mind. The French luxury house swapped regular workouts with light cardio, dance and strength conditioning classes like ‘Kickboxing With Bracelets’ and ‘Carre Yoga’, where standard equipment was replaced with scarves and bracelets to make them more fun. Unusual? Yes. Up for it? Why not? The success of these concepts have little to do with how ‘practical’ they are. After spending nearly two years in quarantines on-and off, people are looking for new experiences that aren’t a constant reminder of their typical pandemic routines.
The Fendi x Skims collaboration is another example of something short-lived yet highly anticipated. The collab might not be as unexpected given the nature of Kardashian West’s drops in the past — but there’s no arguing that the pop-up was dopamine-inducing. With a limited edition capsule, neon signage and fuschia pink lighting, it was, in every way, LIT. Is this a cue for us to manifest an Ivy Park x Fenty collab?
Industry Field Service Is Reshaping How The Home Market Will Be Managed
Mark Wilding is Vice President Global Customer Transformation at ServiceMax.
“Working from home” never used to be an option for repair technicians, but even they have adapted. What’s perhaps more interesting is that the changes taking place in the field service industry today are already shaping how products are serviced in our home in future.
While the pandemic accelerated technology adoption, it also created another animal – rising customer expectation. As so many products and services went virtual, it fuelled an instant gratification gene in people, where the notion of waiting for anything to be fixed suddenly became unacceptable. Most organizations were faced with two choices – shrug (virtually of course) and carry on as normal or try and meet those expectations using new technologies to enable touchless and self-services.
Undoubtedly this has changed a few things. It’s certainly changed attitudes to the value of field service and the on-going challenges it faces. As McKinsey wrote in an article recently, “services matter in every industry, both as a direct source of value and as an enabler of value creation.” The field service role in customer experience and loyalty that has become more prominent.
Virtual first, physical second rapidly became the default service approach for many organizations at the industry level – a policy that remains in place for most. Thanks to technology, remote eyes on the asset enable arm’s length triage so if an engineer is required, they arrive on site with insight and intelligence about the issue. In this way, remote service has significantly enhanced on-site service, rather than being a poor virtual substitute.
Forefront of Change
And it’s trickling down into consumer life. The pandemic accelerated it, but it’s been coming for some time. Field service teams have been at the forefront of changing attitudes, with engineers tasked with customer service roles and upselling, as well, of course, fixing faulty parts and machines. With more homes and offices connected through increasingly reliable broadband, and more wide spread interconnectivity and smart automation all around us, we have seen the rise in IoT devices and in turn, the rise in remote servicing of these products – interestingly, global spending on IoT products is forecast to reach $1.1 trillion in 2023. The challenge now for field service teams, is how to meet the rising expectations of customers in an increasingly touchless world?
As a recent World Economic Report claims, homes are indeed getting smarter – over 130 million households are now home to at least one smart speaker while 77 million have a digital security camera – and with that smartness comes both the need and ability to enable remote servicing. For the manufacturers this also means change at their end as well. Service considerations must be baked into products at the design level. Service cannot be an afterthought.
What this means for field service teams is a rapid shift in how the home market is managed. It’s part of a wider trend, kickstarted during the pandemic, of an end-to-end contactless experience for consumers. Remote service, either augmented or via video calls or even self-service tools will continue to grow in importance but also in capability. The technology is improving rapidly, to enable automated, remote diagnostics, for example. What this means is that more than ever before, field service engineers will have up-to-date data on devices and products in our homes, including breakdowns, required parts and inventory availability – in short, complete oversight of product status and the needs of the customer.
We’ve already seen this in industry. The remote-first acceleration of field service in B2B and industrial services holds the blueprint for how domestic and B2C services are delivered in the home in the next few years. It’s a natural trickle-down effect. Also, given this increasing touchless nature of business relationships with customers, field service teams may be the only person from the company that customers actually meet in person. More than ever before, field engineers will be the public face of brands.
As more items in the home become more connected, we’ll see more proactive interaction from OEMs and more IoT interaction with the user to effectively address technical issues. Consumers will become the first line of service thanks to technology. Soon, almost all products will be designed for service. A manufacturer can help you diagnose the problem remotely, then send you the required part you that plug in while set up is done in the background. This minimizes need for service visits which are most of cost.
This of course impacts required skills and training, as well information sharing and connectivity. Communication will be key, not just to get products repaired but to do it in a way that looks after the customer journey. Professional field service best practice is now spilling into domestic life, and this will continue over the next five years. Field service teams must adapt and use the tools at their disposal to ensure good customer experience.
The advances we’re seeing in field service management today are shaping the future of service across multiple industries and are paving the way for consumer service in our homes. Far-greater network availability and capability will drive broad shifts in the business landscape, from the digitization of manufacturing through wireless control of mobile tools, machines and appliances.
Until then, as field service teams move forward into a continuously remote-first world of high consumer expectations, understanding what does and doesn’t work in the eye of those consumers will become increasingly key to successful experiences.
Keeping pets protected during heatwaves this summer
We’ve been lucky to have been hit with some great weather this summer, however, some days have been exceptionally hot and causing us discomfort to the point where we don’t want to leave the house! Our pets can also struggle in this heat and if not looked after correctly, can lead to life threatening issues for them.
Dr. Sarah Machell, Medical Director for Vetster, has shared her top five top tips to ensure that our pets can enjoy the summer days as much as we can.
Vetster, is a digital platform that connects licensed vets with pet owners virtually, with 24/7 online appointments, launches in the UK this summer.
1. Provide adequate rest, shade, and ventilation
Coping with high temperatures and humidity is tough enough on its own, but it’s even more difficult for pets who are exercising in direct sunlight and don’t have adequate ventilation. Limit outdoor activities to early mornings and late evenings when it’s cooler. When walking your pet, choose shady routes off the pavement. Ensure outdoor pets have shady, ventilated places to escape the heat. Keep in mind that pets also rely on evaporation for cooling, regardless of if they sweat like horses or pant like dogs, and high humidity decreases the effect of evaporation. This means your pet needs you to keep an eye on the heat index for them as well as for you. Be sure your pets have easy access to a steady supply of clean water. Pets are naturally wired to stay hydrated as long as they are healthy and avoid heavy exercise in the heat, so there’s no need to try to encourage your pet to drink more. Just make sure the water supply is in easy reach and doesn’t run dry.
2. Be wary of paws on the hot pavement!
When the weather gets extremely hot, so does the pavement—asphalt, in particular. If you’re taking your dog out for a walk, try to remember that they don’t have shoes to protect against the heat. Even though paw pads are extremely tough, hot surfaces can burn them. Consider using padded booties for their paws to create a barrier between paw pads and the hot concrete. Better yet, try to steer clear of the streets and walk on the cool grass instead. If there’s an opportunity to wade through some clean water or catch the spray from a sprinkler, that’s even better. Remember that pavement retains heat and you still need to be aware of the risks when you go for walks in the evening.
3. Look out for signs of heatstroke
Heatstroke is a very serious condition and one to look out for in your pets. As a pet parent, it’s important to be aware of your pet’s fitness level and avoid overexertion when the weather’s too hot or humid. Less athletic dogs, dogs with underlying illnesses, and brachycephalic breeds are at higher risk for developing heatstroke, so keep an extra close eye on them. Heatstroke is life-threatening, but it can be avoided if you take action to cool your pet when they show early signs of heat stress. If your dog doesn’t want to keep walking, lies down in the shade, or digs up cool dirt to lie in, those are clues they’re getting too hot. Excessive panting that doesn’t improve after a short rest is another indicator. Get out of the heat and offer water to keep the threat of heatstroke from escalating. Splash down hot ears, paws, and bellies with water to achieve more rapid cooling.
4 Never leave your pet unattended in a hot vehicle
Heatstroke can happen in the blink of an eye—it cannot be stressed enough that you should never, ever leave your pet unattended in a vehicle. This is true even if you leave the windows down for fresh air or if you think you’ll only be gone for a few minutes. Studies show that even if the outdoor temperature is 72℉ (22°C), a car can rise up to 117℉ (47°C) in only an hour. Imagine how quickly a car can become dangerously hot when outdoor temperatures are a balmy 86℉ (30°C). Even if you’re leaving your car unattended for a minute or think that leaving a window open will help – the life-or-death gamble you’re taking isn’t worth it.
5 Reasons To Consider Going Into ‘Unretirement’
Mike Reid, Founder and Chairman of Goldster
As Cameron Diaz turns 50 this August, the retired Hollywood star is set to make a comeback in the new Netflix comedy, ‘Back in Action’, alongside co-star Jamie Foxx. Diaz has been out of the spotlight for eight years, so why did she come out of retirement and jump back into acting?
For us non-A list celebrities, retirement is typically seen as a midday game of golf, cream tea, and long days in the garden. But what if the idea of ‘taking it easy’ isn’t for you? You’re certainly not alone, and it might be time to consider instead going into ‘unretirement’. Mike Reid, Founder and Chairman of Goldster, a digital platform created to inspire over 50s to lead a more active and fulfilling life, shares five reasons why many retirees are rejecting the idea of sitting back, and instead returning to work or exploring new interests:
- Itchy Feet
Currently, the UK age for retirement is 66, while life expectancy is 79 for men and 83 for women. This means the average British female spends 17 years in retirement – that’s over 6,200 days – which is a long time considering it’s not unusual to start feeling a bit twitchy during a two-week holiday at the beach!
Instead of spending some of the greatest years of your life twiddling your thumbs while the years slip by, why not get yourself back out there to keep your mind, body and soul occupied – all the while making extra friends, picking up additional skills and earning some extra cash along the way.
- Healthy mind
The Goldster team has discovered that maintaining a strong cognitive state can support healthy ageing, and that ‘going to work’ can be hugely beneficial. It’s a myth that giving up and retiring at 66 is the best move for everyone. In fact, experts often advise doing the opposite and embracing new roles and experiences at this age. Even if you don’t want to return to the office, taking classes, developing new hobbies and interests, and challenging yourself every day can make you feel good, especially when the brain gets to enjoy a rigorous workout.
You can strengthen your mind with something as simple as picking out a new book, or really stretch your limits by taking up art, creative writing or even learning a new language. Whatever you decide to pursue, make sure it’s something you enjoy and not something you’ll start to see as a chore. Really not connecting with those French lessons? There’s no shame in saying “au revoir” and trying something else out instead.
- Emotional Wellbeing
We believe there are multiple reasons why an increasing number of people are deciding to clock back on and clock-off from ‘taking it easy.’ Socialising, interacting and carrying out tasks all help boost self-confidence. In the UK, 1.4 million people over the age of 65 are often lonely, according to Age UK. Did you know that loneliness is now widely recognised as a major problem? Going back to work can help with loneliness and avoiding long-term depression.
Working also helps maintain a routine. It’s a well-known fact that we’re creatures of habit and routines deliver a structure, promoting health and wellness. Stress management, good health, and better sleep are all benefitted by a routine: taking a job or classes with regular schedules, or even creating your own activity calendar and trying your best to stick to it, can be hugely beneficial.
- Physical Benefits
Unretiring helps you explore interests that you might feel had already passed you by, and perhaps you’d even like to try something more physical than what you’re used to. There are many jobs and activities that get you up and about, and even something so simple as spending more time on your feet instead of sitting down can be greatly beneficial to your health.
While you’re in this physical mood, you could even pick out a new sport or hobby too. Maybe you’ve always wanted to give yoga a try, or you used to dance the night away but haven’t done so for a while. Your 50s are the time for you to do what you love. Of course, it doesn’t have to be anything too strenuous: something low-impact like thai chi or a gentle stroll might be more your thing.
- Income boost
According to Government statistics, one-third of all workers in the UK are over the age of 50, and a large study undertaken in 2017 found that a quarter of retirees changed their minds and headed back to work, usually within five years of having clocked-off.
Income was found to a be major motivation – 50% who chose to unretire were still paying off their mortgages. With all the benefits to your mental and physical health that getting back to work brings, earning some extra money is also a huge and welcome advantage. Why stay at home when you could be earning a few bob and saving enough to take that extra special holiday you’ve been thinking about or buying something nice for your loved ones?