Source: Finance Derivative
Hans Zachar, Group Chief Information Officer at Nutun
Fraud in the U.S. banking industry is on the rise, driven by the rapid shift towards digital banking by traditional banks coupled with the emergence of neobanks. This trend is not only increasing costs, but also eroding consumer trust and negatively impacting customer experience (CX). According to the latest annual LexisNexis® True Cost of Fraud™ Study: Financial Services and Lending Report — U.S. and Canada Edition, 63% of financial firms reported a fraud increase of at least 6% over the past year, with digital channels contributing to half of all fraud losses.
The study also highlighted the steep financial toll, revealing that for every dollar lost to fraud, North American financial institutions incur $4.41 in total costs. U.S. investment firms and credit lenders have seen the financial impact of fraud rise by 9% year-over-year. Alarmingly, 79% of respondents noted that fraud has also made it harder to earn consumer trust.
The fraudster’s playbook
With the wealth of personal customer data out there, fraudsters are becoming more adept at breaching security verification checks. For example, with customer data showing up in multiple breaches, fraudsters can collate data across sources to build a more complete picture of a person, placing them in a better position to answer knowledge-based authentication questions, often better than the individual.
Despite the increased awareness, there has been a recent shift in modus operandi where criminals impersonate the fraud department from a customer’s bank, asking them to share their one-time pin (OTP). They know your name, address, and credit card digits, and generate an SMS from the bank to get the OTP. With this information, they can access a customer’s account and engage in account origination and transactional fraud.
The situation is worse than ever, with the TransUnion State of Omnichannel Fraud Report for H2 2024 indicating that the sector experienced $3.2 billion in lender exposure to suspected synthetic identities for U.S. auto loans, credit cards, retail credit cards and personal loans at the end of June 2024, which was the highest level ever recorded.
How technology is reshaping fraud landscapes
Technology is aiding and abetting criminals, with artificial intelligence (AI) increasingly used to circumvent multi-factor authentication (MFA). For instance, fraudsters now create deepfakes across voice and video channels to pass biometric authentication. The 2023 Sumsub Identity Fraud Report, revealed a 10-fold increase in the number of deepfakes detected globally across all industries from 2022 to 2023, with a staggering 1740% deepfake surge in North America. The report identified AI-powered fraud, money-muling networks, fake IDs, account takeovers and forced verification as the top risks.
In this regard, Deloitte’s Center for Financial Services predicts that GenAI could enable fraud losses to reach $40 billion in the United States by 2027, up from $12.3 billion in 2023, representing a compound annual growth rate of 32%.
In response, banking institutions are combining a risk-based and data-driven approach to fraud management, leveraging the capabilities of cutting-edge technologies like AI, machine learning (ML) and biometric and behavior-based authentication methods. However, banks need to balance the cost of implementing more effective and stringent fraud risk mitigation and management without compromising customer service and CX. In this regard, many banks are investing in advanced technologies to monitor transactions in real-time and leverage more sophisticated processes to better understand risks at an individual transaction level on an account by better understanding flow and originating IP addresses.
With these insights, the bank can decide what to do with a transaction, either validating it, sending an automated SMS to confirm the action, or diverting the transaction to a customer call or contact center for authentication.
However, despite the technology that banks have in place, the volumes are causing backlogs in the contact centers, which is affecting CX and creating friction in the customer journey. Banks need the capabilities to interact with customers in more efficient and cost-effective ways to tackle the full volume of potentially fraudulent transactions. For these reasons, many banks and lenders are turning to the global Business Processing Outsourcing (BPO) sector to tap into readily available CX and security skills, expertise and technological capabilities.
The importance of BPO banking for financial institutions in the digital era
Banks need a BPO provider that not only has a comprehensive understanding of the financial sector, but also effectively manages costs by utilising the most efficient and budget-friendly methods to engage with customers, focusing on text and voice interactions. After a fraudulent transaction has occurred, banks require a robust system for managing disputes and supporting backend investigations. Banks must track transactions across different regions and time zones since there is no interbank switch available for fraud detection, often relying on human resources to compile transaction details and provide feedback to distressed customers.
To provide compassionate and empathetic support after a fraud case, it is essential to have well-trained agents equipped with real-time information who can guide affected customers through the entire process. A poor experience or a lack of care can significantly impact customer retention rates. However, establishing these capabilities and developing agent expertise within in-house contact centers can be expensive, especially as fraud incidents continue to rise.
Banks that discover a global BPO provider possessing a powerful combination of fraud detection technology, omnichannel engagement features, trained and experienced agents, and fraud investigators will gain significant advantages such as continuous monitoring and industry leading issue resolution. This approach achieves an equal balance between cost-effective and efficient fraud mitigation with high-quality customer service, while adhering to stringent data privacy and regulatory standards.