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The role of the CIO in navigating business uncertainty in 2023 and beyond

Dr. Alexander Becker, COO of Serviceware

‘Uncertainty’ became the buzzword for many markets in 2022 and it looks like many of these challenges will remain in 2023, such as supply chain issues, the war in Ukraine, skills shortages, and the looming global recession. But what role does the CIO play in helping navigate a company through these uncertain times? Whilst economic uncertainty may force organizations to scale back on digital investments, CIOs learned some important lessons during the pandemic – especially that many organizations are now more resilient and adaptable to disruption. CIOs are no longer judged by their ability to maintain functioning IT systems. Instead, they have become leaders in shaping and driving business innovation.

According to Gartner, boards of directors are set to face the following major challenges in 2023: potential recession, long-term economic uncertainty, and long-term inflationary pressure. To cope with these challenges, CIOs should be focusing on three strategies: revolutionary work (delivering business results by creating a tech-enabled brand), responsible investment (securing cost-effective solutions that will give a return on financial and environmental sustainability), and resilient cybersecurity (protecting the intellectual property and data owned by the business). These three core areas will enable CIOs to foster sustainable growth within the business through its IT capabilites. Notably, CIOs and boards of directors have different motivators to consider going into 2023, but it will be down to the CIO to ensure that their core objectives fit with the boardroom agenda.

Businesses will need to become more agile to weather the storm, cutting costs where possible whilst not forgetting the need to innovate. In times of recession, hasty decision-making is often conducted as businesses try to alleviate any pressures that could disrupt the day-to-day running of the business. During the COVID-19 pandemic, we saw that those with agile structures and the ability to innovate were able to succeed in times of global struggle. However, it is no longer enough to just implement technology, instead, CIOs must focus on strategic changes that can be scaled for the business to use across all its operations.

What are the expectations of CIOs in 2023?

Digital transformation is having a profound effect on how CIOs manage their IT organization. Over the past few years, an uneven race unfolded between businesses with the pandemic dividing organizations into those who were already prepared for digital and remote working and those who weren’t. While those that fell behind tried to close this gap, leading CIOs were driving new innovations.

Now more than ever, rock-solid IT infrastructures and technological innovations that unlock value are crucial for businesses. CIOs and IT executives should focus on digital investments that deliver repeatable financial and performance results in an efficient and responsible way. According to Gartner, four out of five CEOs are increasing digital technology investments to counter current economic pressures, including inflation, scarce talent, and supply constraints. CIOs will need to govern and monitor their “business IT” in 2023, providing innovation to the end user. When control is lost, they run the risk of their infrastructure becoming “old IT” and will lose the influence once held.

Offering transparency to address board room challenges

Where there is a lack of transparency available to drive fact-based decisions, there is less accuracy regarding the outcomes.

Ensuring businesses are aware of their overheads and what their customers want is key to any business but especially in times of potential financial difficulty. Cloud usage increased massively during the pandemic, thanks to the flexibility, scalability, and speed of deployment needed to pivot business operations. Cloud solutions also offer a more sustainable system to those previously in place, allowing businesses to go that little bit further when it comes to their carbon footprint. However, as there is no one business holding a monopoly on this, the number of suppliers is growing, pushing the value of the product down. So, businesses will need to work harder to justify their investments as well as facing the likely prospect of doing more, with less.

In 2023, CIOs should take into consideration all the challenges facing their industry right now and put their cards on the table. Ensuring transparency with both sales and management staff will enable a joint focus to make important business decisions. Along with this, they should expect increasing pressure to reduce costs and possibly even put long-term plans on hold. With businesses attempting to reduce costs in 2023, they should seek to devise alternative cost management systems to ensure minimal disruption is felt within the business.

Run, but don’t forget to innovate

There is going to be the need for a lot of focus on transparency in 2023, encouraging leaders to discuss the value of IT with their peers. Embracing Technology Business Management (TBM) via the Serviceware Digital Value Model (DVM) to understand the total cost of ownership (TCO) and enable discussions between CIOs and their business peers,) to drive the fact-based decisions will be pivotal. Business leaders should be striving to create a clear understanding of their company’s Run vs. Innovate model. Based on our experience over the last year, most customers operate on the 80:20 model, aspiring to reach the 70:30 model (with the industry, the goal would be to reach the 60:40 model).

The importance of compromise: aligning CIO and board room focus

As we prepare for another uncertain year, it is important for CIOs to remember they need to work with, and not against the board to meet the overarching goals of the business. Although providing transparency is often easier said than done, striving for compromise in times of struggle will help to keep long-term plans on track.

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Could electric vehicles be the answer to energy flexibility?

Rolf Bienert, Managing and Technical Director, OpenADR Alliance

Last year, what was the Department for Business, Energy & Industrial Strategy and Ofgem published its Electric Vehicle Smart Charging Action plans to unlock the power of electric vehicle (EV) charging. Owners would have the opportunity to charge their vehicles while powering their homes with excess electricity stored in their car.

Known as vehicle to grid (V2G) or vehicle to everything (V2X), it is the communication between a vehicle and another entity. This could be the transfer of electricity stored in an EV to the home, the grid, or to other destinations. V2X requires bi-directional energy flow from the charger to the vehicle and bi- or unidirectional flow from the charger to the destination, depending on how it is being used.

While there are V2X pilots already out there, it’s considered an emerging technology. The Government is backing it with its V2X Innovation Programme with the aim of addressing barriers to enabling energy flexibility from EV charging. Phase 1 will support development of V2X bi-directional charging prototype hardware, software or business models, while phase 2 will support small scale V2X demonstrations.

The programme is part of the Flexibility Innovation Programme which looks to enable large-scale widespread electricity system flexibility through smart, flexible, secure, and accessible technologies – and will fund innovation across a range of key smart energy applications.

As part of the initiative, the Government will also fund Demand Side Response (DSR) projects activated through both the Innovation Programme and its Interoperable Demand Side Response Programme (IDSR) designed to support innovation and design of IDSR systems. DSR and energy flexibility is becoming increasingly important as demand for energy grows.

The EV potential

EVs offer a potential energy resource, especially at peak times when the electricity grid is under pressure. Designed to power cars weighing two tonnes or more, EV batteries are large, especially when compared to other potential energy resources.

While a typical solar system for the home is around 10kWh, electric car batteries range from 30kWh or more. A Jaguar i-Pace is 85kWh while the Tesla model S has a 100kWh battery, which offers a much larger resource. This means that a fully powered EV could support an average home for several days.

But to make this a reality the technology needs to be in place first to ensure there is a stable, reliable and secure supply of power. Most EV charging systems are already connected via apps and control platforms with pre-set systems, so easy to access and easy to use. But, owners will need to factor in possible additional hardware costs, including invertors for charging and discharging the power.

The vehicle owner must also have control over what they want to do. For example, how much of the charge from the car battery they want to make available to the grid and how much they want to leave in the vehicle.

The concept of bi-directional charging means that vehicles need to be designed with bi-directional power flow in mind and Electric Vehicle Supply Equipment will have to be upgraded as Electric Vehicle Power Exchange Equipment (EVPE).

Critical success factors

Open standards will be also critical to the success of this opportunity, and to ensure the charging infrastructure for V2X and V2G use cases is fit for purpose.

There are also lifecycle implications for the battery that need to be addressed as bi-directional charging can lead to degradation and shortening of battery life. Typically EVs are sold with an eight-year battery life, but this depends on the model, so drivers might be reluctant to add extra wear and tear, or pay for new batteries before time.

There is also the question of power quality. With more and more high-powered invertors pushing power into the grid, it could lead to questions about power quality that is not up to standard, and that may require periodic grid code adjustments.

But before this becomes reality, it has to be something that EV owners want. The industry is looking to educate users about the benefits and opportunities of V2X, but is it enough? We need a unified message, from automotive companies and OEMs, to government, and a concerted effort to promote new smart energy initiatives.

While plans are not yet agreed with regards to a ban on the sale on new petrol and diesel vehicles, figures from the IEA show that by 2035, one in four vehicles on the road will be electric. So, it’s time to raise awareness the opportunities of these programs.

With trials already happening in the UK, US, and other markets, I’m optimistic that it could become a disruptor market for this technology.

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Business

Adapt or fall behind: why embracing data-centric technology is key for investment firms

Source: Finance Derivative

By Murray Campbell, Product Manager at AutoRek

The investment sector has often relied on conventional procedures and stringent regulations. However, coping with obsolete legacy software can impede an organisation’s growth and development. Despite being aware of these challenges, investment companies worldwide tend to persist with these systems due to the perceived high cost and complexity in implementing modern technology. 

As technology continues to advance and the world becomes more digitally dependent, there is increasing pressure on firms to ensure their buy-side operating model is as efficient as possible. While investment firms have typically prioritised the front-end of their product, the back-office is equally important as this is the engine that drives any organisation. This is particularly key in today’s rapidly evolving markets where significant rewards await businesses that can successfully deliver innovation and efficiency within their organisation.

The unforeseen costs of manual processes

When investment firms operate independently, they often end up utilising various platforms that offer similar functions. However, this approach results in the accumulation of expensive and disjointed systems, leading to inefficient workflows, high costs, and the need to maintain multiple vendor relationships. Such inefficiencies can hinder a firm’s ability to adapt to new market challenges and demands, which can be a major problem for companies in the long-term.

For many, the lack of suitable IT systems is the most common operational challenge UK investment businesses face. Many face obstacles when it comes to reliance on manual processes, an absence of suitable solutions available in the market, or a lack of resources available to invest in such solutions. In the dynamic realm of data management, the choice of tools and solutions is crucial for steering business decision-making and operational efficiency. Investors need faster, more personalised customer experiences and investment firms need to focus on providing seamless journeys – even in the face of economic turbulence and increasing regulatory requirements.

One area where organisations can greatly benefit from advanced technology is by reducing their dependency on spreadsheets. Currently, many buy-side investment managers are still reconciling data in spreadsheets or using generic platforms that lack key features. In fact, more than nine in 10 agree that their firm relies too heavily on manual tasks and spreadsheets, meaning that the UK investment management industry still has some distance to go to remove reliance on manual reconciliations. Relying on outdated methods can be a costly mistake.

The expansion of the digital economy, increasing transactional volumes, and ever-changing regulatory obligations have made it necessary to adopt more sophisticated solutions. Excel, for instance, lacks key controls and has limited auditability, making it almost impossible to track and evidence actions. As a result, organisations end up spending more resources and money to fix errors, leading to higher costs in the long run. Therefore, transitioning to more advanced solutions is crucial to ensure data accuracy, integrity, and scalability as they continue to grow and evolve.

How is automation changing the investment industry?

In the current digital age, management of complex operations is heavily reliant on automation. With the help of data-driven insights, automation can enable investment managers to make informed decisions, identify market trends, and optimise portfolio performance. By automating tasks such as validations and cash transfers, investment managers can ensure that data-related tasks are executed with speed and accuracy, freeing up their time to focus on activities where their human expertise and creativity can add more value.

According to a recent report by AutoRek, UK-based investment managers claim they are continuing to invest in automation, with 100% of respondents either maintaining or increasing their automation expenditure in the years ahead. Continued investment in automation is promising given firms remain too reliant on manual processes, particularly when it comes to reconciliations. Nevertheless, successful implementation isn’t about adopting every automation tool available. Instead, companies should focus on strategically selecting applications and carefully refining processes that are in line with their corporate objectives and unique requirements.

Act now or fall behind

The promise of emerging technologies lies in the ability to unlock new insights and improve productivity. But to use this technology effectively, modern infrastructure that can capture and validate large volumes of data in a scalable manner is required. Replacing manual processes with end-to-end automation can drive significant benefits for investment firms as it presents an opportunity to eliminate much of the friction around reconciliations, reduce operating costs, and liberate staff from repetitive manual tasks.

To conclude, the integration of data-centric technology is crucial. If investment firms want to remain competitive and innovative they must keep up with the demands of fast-moving markets. They must clear their data clutter and evolve quickly – or risk being left behind.

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Business

Why email marketing remains one of the best forms of digital marketing

Crafting a strong email marketing strategy involves a real balance between creativity and making data-driven decisions, which, is just one of the roles undertaken by marketing and data company Go Live Data on behalf of its many clients.

Guiding some of the biggest corporates in the UK including Amazon Business, AxA and Premierline Business Insurance, Adam Herbert, CEO of Go Live Data, advises on the key components to a successful email campaign and why as one of the most effective marketing tools available, email still plays a crucial role in digital marketing:

Forming a direct means of communication, emails provides a and two-way access between businesses and their customers. And it may sound obvious to say, but unlike social media or other digital channels, every email allows marketers to reach their audience straight into their inbox, and this is where individuals are most likely to engage with the content they’re being shown.

Offering a high return on investment,  emails consistently deliver one of the highest ROI’s compared to other forms of digital marketing such as PPC and advertising. According to studies, the average is around £40 for every £1 spent, which is huge; and due to the low cost of email, its ability to drive conversions and to retain customers.

What’s more, with email segmentation and many personalisation techniques available, marketers can tailor their messages to specific groups of their audience, based on demographics, their behaviours, interests, and purchase history making them not only very targeted, but personalised too. The key is to deliver relevant content to subscribers, which means marketers can increase engagement, conversions, as well as customer satisfaction.

There are specific platforms which allow for automation, giving marketers the ability to set up automated workflows triggered by user actions and also means that marketers can deliver timely and relevant messages at scale, by nurturing leads, as an effective way to guide customers efficiently through the sales funnel.

Emails are also an excellent way to build customer relationships, by nurturing over time. By consistently delivering valuable content, exclusive offers, and personalised recommendations, businesses can strengthen the ‘bond’ with their audiences and increase brand loyalty. Email provides a means of two-way communication, which allows customers to send in their feedback, to ask any questions they may have and to  engage with a brand directly.

They are also a great way to drive traffic to your website, blog and social media, or any other digital channels connected to your business. By including attractive or compelling calls-to-action (CTAs) and relevant content, you can encourage subscribers to take action such as making a purchase, signing up for a webinar, or downloading a resource, which in turn will drive conversions and revenue for your business.

Email platforms offer substantial analytics and reporting functions that enable marketers to track the performance of their campaigns in real-time. Monitoring of key metrics such as open rates, click-through rates, conversion rates, and revenue generated, allows marketers to measure the effectiveness of their campaigns and of course make data-driven decisions to optimise and plan future activities.

Overall, emails are an integral component of a digital marketing and by leveraging email effectively, businesses can engage their audience, nurture leads, drive sales, and ultimately grow their businesses.

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