Business
Why Your Business Can’t Afford to Ignore Online Accessibility
It’s no secret that the business landscape has never experienced quite as many challenges before. From a pandemic to a cost of living crisis, and even a war, the struggle to survive can be felt on a global scale.
For many businesses, growth is off the agenda during these tougher times having been replaced with staying afloat. But that doesn’t have to be the case. Websites can reach an additional 20% of the UK population just by becoming more accessible.
As we approach the run-up to Black Friday and Christmas, now is the perfect time to embrace digital accessibility, open the door to additional sales, and bolster your brand reputation in the process.
The Need for Accessible Content
Around 90% of websites are currently inaccessible to disabled individuals, including those who use assistive technologies. Disabilities can make it challenging for people to interact with a website in the same way as a neurotypical or able-bodied person can.
Businesses that are prioritising accessibility are gaining a unique advantage over its competitors. Those that aren’t will bypass this community’s annual spending power of £274 billion in the UK, and $13 trillion globally.
Although some companies have already begun working toward becoming more digitally accessible, there is still room for improvement. For example, homepages specifically have been found to have the most accessibility issues, with 96.5% of all errors detected falling into these six categories:
- Low-contrast text.
- Missing alternative text.
- Empty links.
- Missing form input labels.
- Empty buttons.
- Missing document language.
Whilst these are simple boxes that can be ticked, it’s important to acknowledge the silent barrier these elements can create, obstructing disabled people from using websites.
So, we know there’s a need for accessible websites from a user’s perspective, but what are the benefits brands can experience by becoming more accessible?
What are the Business Benefits of Being Accessible?
As mentioned, the UK disabled community has an annual spending power of £274 billion. If a UK business improves its website accessibility and attracts just 0.0001% of that, this would result in a return of £274,000. When websites are accessible, businesses can tap into this huge market. Globally, this equates to approximately $13 trillion in spending power, with no signs of slowing down.
It’s clear digital accessibility holds plenty of opportunities for financial growth within businesses. But, the brand benefits can power a business beyond its competition, almost instantly.
Customer loyalty and positive word-of-mouth promotion are key aspects of sustainable growth. But, three-quarters of disabled people turn away from brands that don’t offer them a positive customer experience.
Being accessible shows that a company cares about all its customers, enhancing its reputation as inclusive and socially responsible. This positive image can lead to a business that aligns itself with customer values and improves overall brand sentiment.
The path to accessible design isn’t just about ticking boxes; it’s about embracing opportunities. By welcoming everyone to the digital realm, businesses boost their brand, expand their customer base, and open doors to economic growth.
As we approach the spending season, businesses stand to gain immensely by prioritising accessibility on their websites.
According to Accessibility Checker, recent statistics showed an average 12% increase in organic search traffic following the implementation of accessibility solutions.
If you’re still not sure, the same study found over half (66.1%) of all domains saw an increase of up to 50% in their monthly organic traffic following the installation of an accessibility solution.
How Businesses Can Become More Accessible
As website accessibility becomes increasingly important, creating an online space that is inclusive is crucial. Get ahead of the Black Friday boom and create an accessible website with some simple changes.
Disabled users rely on clear structure and tags for navigation through assistive software. Make your site accessible by ensuring keyboard-only navigation, and enhance readability with high-contrast colours and clean, crisp fonts.
It’s also important to remember blinking content can be problematic for some users. Improve their experience by limiting your use of these features. Other aspects to consider include providing clear labels and enabling tab indexing.
This article from Soap Media has some great tips for improving the accessibility of your website.
Real-World Examples of Accessibility Successes
It’s clear that creating a welcoming digital space can benefit all. And, in a time where growth may not be an option due to economic factors, accessibility may be key to continued business success.
However, don’t just take our word for it. Here are three real-world examples of brands and businesses that embraced digital accessibility, and reaped the rewards…
In 2001, Tesco launched a separate new site as an accessible alternative for blind people. The website included an intuitive navigation structure, clear descriptive link text, and fewer images.
As a result, Tesco’s online sales revenue increased to £13 million annually, with pre-Christmas orders increasing to 700,000 per week, compared to 28,000 the year before.
The website was so successful that Tesco built accessibility into all its online services.
Financial service providers, Legal & General, identified and addressed existing accessibility concerns following a disabled user test. After developing a new website to resolve these issues, they passed accessibility audits and UX testing.
As a result, Legal & General’s organic search traffic increased by 25% within the first 24 hours of their more accessible website launch, growing to 50%.
Page loading times were reduced by 75% and annual site maintenance savings amounted to £200,000, leading to a 100% return on investment in 12 months.
- GOV.UK
The GOV.UK website is a great example of how multiple small changes can create an accessible website that is easy to use for all.
Its well-organised HTML, coupled with thoughtful additions such as writing in clear English and colour combinations that have accessible contrast., caters to screenreader and keyboard users.
This ensures a seamless experience. Discreetly positioned in the footer, feedback forms employ ARIA attributes to assist screen reader users in locating and completing the appropriate form accurately.
Overall, this will make key aspects of the government website accessible to all users – an integral part of any institution’s online presence.
To Conclude
Simply put, embracing accessibility is not just a choice, but a necessity for businesses.
It opens doors to a wider customer base, fosters brand loyalty, and aligns with ethical values. Not to mention the boost in website traffic, and conversions. And, with Black Friday and Christmas on the horizon, there’s still plenty of opportunity for businesses to take action.
Even making incremental changes can lead to more inclusivity, improved user experiences, and a competitive edge during the upcoming shopping surge. Don’t miss the chance to make a positive impact while reaping the benefits of business growth.
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Business
How the BPO sector is tackling the surge in fraud across US banking
Source: Finance Derivative
Hans Zachar, Group Chief Information Officer at Nutun
Fraud in the U.S. banking industry is on the rise, driven by the rapid shift towards digital banking by traditional banks coupled with the emergence of neobanks. This trend is not only increasing costs, but also eroding consumer trust and negatively impacting customer experience (CX). According to the latest annual LexisNexis® True Cost of Fraud™ Study: Financial Services and Lending Report — U.S. and Canada Edition, 63% of financial firms reported a fraud increase of at least 6% over the past year, with digital channels contributing to half of all fraud losses.
The study also highlighted the steep financial toll, revealing that for every dollar lost to fraud, North American financial institutions incur $4.41 in total costs. U.S. investment firms and credit lenders have seen the financial impact of fraud rise by 9% year-over-year. Alarmingly, 79% of respondents noted that fraud has also made it harder to earn consumer trust.
The fraudster’s playbook
With the wealth of personal customer data out there, fraudsters are becoming more adept at breaching security verification checks. For example, with customer data showing up in multiple breaches, fraudsters can collate data across sources to build a more complete picture of a person, placing them in a better position to answer knowledge-based authentication questions, often better than the individual.
Despite the increased awareness, there has been a recent shift in modus operandi where criminals impersonate the fraud department from a customer’s bank, asking them to share their one-time pin (OTP). They know your name, address, and credit card digits, and generate an SMS from the bank to get the OTP. With this information, they can access a customer’s account and engage in account origination and transactional fraud.
The situation is worse than ever, with the TransUnion State of Omnichannel Fraud Report for H2 2024 indicating that the sector experienced $3.2 billion in lender exposure to suspected synthetic identities for U.S. auto loans, credit cards, retail credit cards and personal loans at the end of June 2024, which was the highest level ever recorded.
How technology is reshaping fraud landscapes
Technology is aiding and abetting criminals, with artificial intelligence (AI) increasingly used to circumvent multi-factor authentication (MFA). For instance, fraudsters now create deepfakes across voice and video channels to pass biometric authentication. The 2023 Sumsub Identity Fraud Report, revealed a 10-fold increase in the number of deepfakes detected globally across all industries from 2022 to 2023, with a staggering 1740% deepfake surge in North America. The report identified AI-powered fraud, money-muling networks, fake IDs, account takeovers and forced verification as the top risks.
In this regard, Deloitte’s Center for Financial Services predicts that GenAI could enable fraud losses to reach $40 billion in the United States by 2027, up from $12.3 billion in 2023, representing a compound annual growth rate of 32%.
In response, banking institutions are combining a risk-based and data-driven approach to fraud management, leveraging the capabilities of cutting-edge technologies like AI, machine learning (ML) and biometric and behavior-based authentication methods. However, banks need to balance the cost of implementing more effective and stringent fraud risk mitigation and management without compromising customer service and CX. In this regard, many banks are investing in advanced technologies to monitor transactions in real-time and leverage more sophisticated processes to better understand risks at an individual transaction level on an account by better understanding flow and originating IP addresses.
With these insights, the bank can decide what to do with a transaction, either validating it, sending an automated SMS to confirm the action, or diverting the transaction to a customer call or contact center for authentication.
However, despite the technology that banks have in place, the volumes are causing backlogs in the contact centers, which is affecting CX and creating friction in the customer journey. Banks need the capabilities to interact with customers in more efficient and cost-effective ways to tackle the full volume of potentially fraudulent transactions. For these reasons, many banks and lenders are turning to the global Business Processing Outsourcing (BPO) sector to tap into readily available CX and security skills, expertise and technological capabilities.
The importance of BPO banking for financial institutions in the digital era
Banks need a BPO provider that not only has a comprehensive understanding of the financial sector, but also effectively manages costs by utilising the most efficient and budget-friendly methods to engage with customers, focusing on text and voice interactions. After a fraudulent transaction has occurred, banks require a robust system for managing disputes and supporting backend investigations. Banks must track transactions across different regions and time zones since there is no interbank switch available for fraud detection, often relying on human resources to compile transaction details and provide feedback to distressed customers.
To provide compassionate and empathetic support after a fraud case, it is essential to have well-trained agents equipped with real-time information who can guide affected customers through the entire process. A poor experience or a lack of care can significantly impact customer retention rates. However, establishing these capabilities and developing agent expertise within in-house contact centers can be expensive, especially as fraud incidents continue to rise.
Banks that discover a global BPO provider possessing a powerful combination of fraud detection technology, omnichannel engagement features, trained and experienced agents, and fraud investigators will gain significant advantages such as continuous monitoring and industry leading issue resolution. This approach achieves an equal balance between cost-effective and efficient fraud mitigation with high-quality customer service, while adhering to stringent data privacy and regulatory standards.
Business
Using technology to safeguard against fraud this holiday season
Source: Finance Derivative
Tristan Prince, Product Director, Fraud & Financial Crime, Experian
The holiday season brings with it a surge in consumer spending, with UK shoppers expected to part with an impressive £28 billion this year. Unfortunately, this increased activity also draws the attention of cybercriminals looking to exploit vulnerabilities in security systems and personal data.
For financial institutions, the stakes have never been higher. With identity fraud on the rise and new regulations from the Payment Systems Regulator, there is a pressing need to ramp up fraud prevention measures. This season, businesses must leverage innovative technologies to protect their customers and ensure a safe shopping experience.
Fraud is on the rise
In recent years, the prevalence of fraud has reached new levels. Identity fraud alone has seen a 21% increase during the holiday season since 2021, with last year’s figures showing that 83% of all fraud cases were identity-related.
This alarming trend continues in 2024, with a 12.5% increase in identity fraud cases recorded in just the first half of the year. These statistics highlight a troubling reality: fraud is evolving, becoming more sophisticated and harder to detect.
Technology: the key to fighting fraud
Despite these challenges, financial institutions are not powerless. Advanced technology is playing a pivotal role in strengthening defences against fraud. From artificial intelligence (AI) to collaborative data networks, companies now have powerful tools at their disposal to outwit even the most determined criminals.
Artificial intelligence: a game-changer
AI has emerged as a cornerstone in modern fraud prevention strategies. By analyzing massive datasets in real time, AI can quickly identify unusual activity and potential fraud.
Here’s how AI is reshaping fraud detection:
- Real-time monitoring
AI systems continuously monitor transactions, instantly identifying irregular patterns that could indicate fraud. This allows institutions to intervene before any damage is done. - Behavioral insights
By examining customer behaviour, AI can detect deviations from typical spending habits, such as unexpected purchases or login attempts from unusual locations. These insights not only help prevent fraud but also improve the experience for legitimate customers by reducing unnecessary disruptions. - Strengthened identity checks
AI-powered tools verify customer identities by cross-referencing data from various sources, ensuring transactions are carried out by the right individuals while minimizing delays.
Data sharing: strength in unity
In addition to AI, collaborative data sharing between financial institutions is proving to be a powerful weapon against fraud. By pooling insights on fraudulent activities and suspicious trends, companies can create a unified front to tackle threats more effectively.
The benefits of data collaboration:
- Broader visibility: Sharing information helps institutions detect fraud patterns that might otherwise go unnoticed within their own systems.
- Faster action: Real-time data exchange ensures that when one company flags a suspicious transaction, others can respond immediately, preventing further attacks.
Holiday security: a shared responsibility
The fight against fraud is a continuous battle. Although technology has made significant inroads in preventing financial crime, fraudsters are constantly refining their methods. This requires financial institutions to remain agile and invest in the latest innovations.
Encouragingly, advancements in fraud prevention are already yielding results. For example, the financial services sector successfully blocked £710 million worth of unauthorized fraud in the first half of 2024, thanks to cutting-edge solutions like AI and data-sharing networks.
Making the holidays safe for everyone
As the festive season gets underway, businesses must prioritize the safety of their customers. Through strategic use of technology, financial institutions can outpace fraudsters and protect consumers during one of the busiest shopping periods of the year.
By embracing innovation, fostering collaboration, and maintaining vigilance, companies can ensure that shoppers feel secure, and the spirit of the season remains intact. Together, we can make this festive season safer for everyone.
Business
The Evolution of AI in Trading: Building Smarter Partnerships Between Humans and Machines
In these uncertain times where what we are seeing is increasing and perhaps most importantly , unprecedented volatility in the financial markets, it is no surprise that the integration of AI in trading has become a focal point of industry discussion. Today, we’re witnessing a fundamental shift in how traders approach markets against the backdrop of an exponential growth in data complexity.
You get a sense that it’s the same story on trading desks worldwide. One can not deny that the sheer volume and velocity of market-moving information has now surpassed human cognitive capacity. All this means is that we’re at a critical inflection point.
If you look back, it’s clear that ever since the first algorithmic trading systems took seed, we’ve been moving toward this moment. But as with most things in financial technology, the reality is somewhat more nuanced.
The Reality of Real-Time Analysis
Initially, many believed AI would simply replace human traders. But yet perhaps what we need here is some perspective. It is my view that we can expect AI to augment rather than replace human decision-making in trading. Think of it like this – in this scenario, machines will help handle the heavy lifting of data processing and analysis while traders focus on final strategy.
Now, there’s a reason why leading trading houses are investing heavily in AI capabilities and it is simply because successful trading will increasingly rely on human-AI partnerships. At least that’s what our experience with the major trading institutions we work with indicates.
Risk Management in the AI Era
Let’s briefly look at risk management and AI’s capacity for processing vast amounts of market data is nothing short of remarkable. What we’ve found using our own systems in-house is that risk management becomes more proactive when powered by AI. Again and again, we have been seeing how machine learning models can identify potential risks before they materialise, helping a trader to make better trading decisions and spotting new opportunities which may otherwise not have surfaced.
So there it is. The keys to effective risk management lie in combining AI’s processing power with human judgment. And the good news is despite these technological advancements, it can not be overstated just how important human experience remains.
The Evolution of The Human-AI Partnership
In this light, as long as we rely on markets driven by human behaviour, we’ll need human insight. And so, defining what is classed as effective AI integration is becoming vital, as is helping traders to understand both AI’s capabilities and limitations.
From our point of view it has been fascinating to witness the different reactions to embedding AI capabilities in trading – from keen early-adopters willing to take a chance on something new all the way down to dinosaurs prefer to rely on traditional methods and will inevitably be left behind as the race for AI supremacy intensifies.
Increasingly, we’re seeing successful traders embrace AI as a partner rather than a replacement. At the end of the day, markets are complex adaptive systems and those who will win will be those who use AI to enhance human decision-making.
As for the future, one cannot argue against the fact that AI will play an increasingly important role in trading. Even that feels like an understatement. Everywhere you look, trading firms are investing in AI capabilities – some far more quickly and deeply than others – and it’s without a doubt that this trend will continue exponentially.
Author Bio
Wilson Chan is the Founder of Permutable AI, a London-based fintech pioneering AI solutions for financial markets. With roots at Merrill Lynch and Bank of America, he bridges institutional trading expertise with cutting-edge technology. Their latest innovation, the Trading Co-Pilot, delivers real-time event-driven insights for traders, combining geopolitical, macroeconomic, and supply-side data.