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We’re calling it now: These are the biggest makeup trends of 2022

Source: Vogue

This year, makeup minimalism and makeup maximalism stop battling and come together

In 2021, makeup triumphantly rose from the ashes left from the coronavirus pandemic. Vaccinations were administered, masks were shed and we all hesitantly dipped our toes back into the makeup waters with tinted moisturisers, lightweight mascaras and clear brow gels. Next year will be a different story entirely. With things more normal than we’ve had them in the past couple of years, folks are flocking to makeup with texture, shine and bold colour in rebellion of makeup-free at-home life—our trend forecast for the year serves as proof of that.

We scoured all the newest products on the market, scrolled endlessly through social media and polled some of our favourite makeup artists to determine the biggest 2022 makeup trends. TL;DR: we’re all about to learn how to make a big impact with a small amount of effort.

Easy makeup looks never go out of style, and that’s why makeup artist Tommy Napoli insists that skinimalism isn’t going anywhere in 2022. “People’s priorities are different after COVID-19, at least for their everyday [makeup],” he explains. Not to mention that many are still searching for “an antithesis to layered and powder-heavy Instaglam makeup” after spending most of the 2010s wearing just that. Makeup artist Delina Medhin concurs: “I’m seeing that people are wearing less complexion [makeup] in general,” she says.

And thank heavens because we don’t think anyone wants to go back to blending their full-coverage foundations for 10 whole minutes every day. Instead, we’re happy to sacrifice some visible texture, discolouration and blemishes for products that are easier to apply and far more comfortable—like Cle Cosmetics’s CCC Cream or the Best of Beauty-winning Estée Lauder Double Wear Sheer Long-Wear Makeup.

We’ll be wearing less extreme highlighters, too, if makeup artist Lavonne’s predictions are correct (and they always are). While wet-looking dolphin skin has dominated trends in the past couple of years, what she describes as “luminous” finishes—not matte, not extremely dewy, but somewhere between—are about to take off. “Runway looks dictate makeup trends for the following year and the Spring season shows had elements of this,” she explains. (And she’s right—just take a look at the photo above from John Richmond’s Spring/Summer 2022 show at Milan Fashion Week.)

Pat McGrath’s Skin Fetish Highlighter & Balm Duo, Lavonne adds, is perfect for that lit-from-within kind of glow. Similarly, Ilia Beauty’s Liquid Light Serum Highlighter, provides a subtle shimmer that looks just like candlelight.

Complexion multitaskers

Keeping with the theme of natural makeup, folks are on the hunt now more than ever for complexion products that have some kind of skin benefit to them, such as UV protection, hydration or oil control. Because of that, the market is flooded with multitasking base makeup—or as Napoli puts it, “any product that colour-corrects the look and benefits the health of the skin.”

He offers up MdSolarSciences Mineral BB Cream as an example. “It’s a full-spectrum sunscreen that doubles as a primer and offers a slight tint,” he explains. “It blurs, especially on camera, and has been a go-to for me and my clients.” Medhin, on the other hand, loves Ami Cole’s Skin Enhancing Tint “for lightweight coverage that still lets your skin look like skin.” Its formula contains barrier-balancing glycerin, moisturising pumpkin seed extract and stabilising magnesium.

Throwback lip looks

“It’s 2022” might feel insanely futuristic to say, but as far as lipstick goes, we’ll actually be traveling to the past this year—specifically, the 1990s. “Lip liner is here to stay,” Medhin exclaims. “I think defined lips will be a big trend.” The then-popular deep lip liner/light lipstick combination was already making the rounds in 2021 and its renaissance is far from over. One of Medhin’s favourite products for recreating the look is Charlotte Tilbury’s Lip Cheat Lip Liner in Pillow Talk (a classic, if you ask us). Lip glosses and other slick lipstick formulas will continue to be favoured over matte lipsticks, too, Lavonne adds.

On that note, the glossy, rich, brown lipsticks worn by every supermodel of the ’90s will experience a comeback in 2022 as well. For example, Clinique’s Almost Lipstick in Black Honey—a shade launched in the 1970s that was revamped and popularised in 1989—has been selling out non-stop, thanks to a resurgence on TikTok.

New shades have been cropping up with similar red-brown colour hybrids, like Glossier’s Ultralip in Ember or Ogee Sculpted Lip Oil in Viola, which Napoli says he’s been using as a Black Honey alternative. What is it that draws people to these sheer throwback shades? “They fall right in line with the skinimalist look because they’re a could-be-or-couldn’t-be kind of lipstick look,” he explains.

Statement eyes

The Euphoria effect lives on: both Lavonne and Napoli namedrop high-impact eye makeup looks—whether colourful, sparkly or graphic—as a big trend to look out for in the coming year. Like Lavonne established earlier, beauty trends tend to start on fashion runways before tricking down to the press, celebrities and influencers and bold eye makeup was littered all over Spring/Summer 2022 runways during various Fashion Weeks held recently. For example: Alexandra Moura (shown above), Rodarte and Weinsanto.

Purple blush

Not being on TikTok is 2022’s equivalent of living under a rock, so you haven’t been privy to TikTok trends like purple blush… well, that’s on you. Cream and powder formulas in shades of plum, violet and lavender have been making the rounds across the app for their quirky vibe and universally flattering effect. (Fenty Beauty Cheeks Out Freestyle Cream Blush in Drama Cla$$ and Rare Beauty Soft Pinch Liquid Blush in Matte Deep Berry are just a couple that made the app’s users sing their praises in late 2021.) We would go so far as to say that purple is the new pink in general—if you start seeing similar eye shadows, lipsticks or even hair colours cropping up all 2022 long, we won’t be the least bit surprised.

Offbeat brows

This year has had its fair share of interesting eyebrow trends—bleached brows, eyebrow slits, colour blocked brows—but the one with the most staying power is, undoubtedly, disco brows, a TikTok-viral trend popularised by Megs Cahill, pictured above. As you can guess, disco brows are basically just soap brows with a little bit of pigment mixed in. They’re so popular that beauty brands like Halsey’s About-Face have created products dedicated entirely to them(Fractal Glitter Brow Gel), breathing new life to the trend for 2022.

No surprise, seeing as Napoli predicts that we’ll be looking to amp up texture in general throughout the year. “Shine has had a big moment this decade and now we’re looking to bigger, more festive, confident textures,” he explains. Colourful disco brows are a prime example of that.

Stick formulas

Everything’s easier to use when it comes in stick format—deodorant, face masks, sunscreen—and the same absolutely goes for makeup. Looking for the quickest makeup ideas possible, consumers are fleeing to foundations, blushes, highlighters and any other stick makeup, Napoli observes. “Stick blush, in particular, is going to be big this coming year,” he elaborates. “Pixi by Petra’s latest cream blush, On the Glow, comes in three fresh shades in a twist-up stick form for the makeup novice or more casual makeup wearers.” We’re also fond of Colorescience Sunforgettable Total Protection Color Balm, yet another skin-protective multitasker with SPF 50.

Similarly, Undone’s Beauty Water Bronzer recently went viral on TikTok for its sheer finish and convenient stick format. Some other new stick-format favourites of ours include Byredo’s Colour Stick and CoverGirl Clean Fresh Cooling Glow Stick.

Wherever your makeup tastes lie on the low-key to high-key spectrum, being trendy is totally within your reach in 2022. For those about to roll out of bed, slap on some tinted moisturiser and call it a day—and also for those about to spend 30 minutes perfecting their graphic eyeliner—we salute you.

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Lifestyle

Play, Learn, Grow: Why Playgrounds are Vital to Childhood Development

Between 2011 and 2023, public playground budgets fell by more than £350m. As a result, between 2013 and 2023, almost 800 public-use playgrounds across the UK closed, with budget constraints commonly cited as the driving force.

Although public-use playgrounds have suffered as a result of budgetary concerns, outdoor play remains vitally important to childhood development. This kind of play informs children about the world they live in, encourages social function and teaches valuable lessons about the environment.

Here, the educational play experts at Playdale take a look at the key role that playgrounds play in childhood development, and the lessons that our children can learn through considered playground design.

Why are playgrounds so important?

We cannot understate the impact of outdoor play on other aspects of children’s lives. 97% of teachers say that outdoor play is critical for children to reach their full potential. From boosting social skills to simply giving children an opportunity to let off steam, outdoor and adventurous play can reduce anxiety and depression among children.

With the recent worrying news that almost 70,000 children in the UK are suffering as a result of inadequate mental health support, adventurous play is more important than ever.

Outdoor play is also important when it comes to boosting children’s ability to carry out independent risk assessments. Lack of access to outdoor play means a growing number of children “reaching the end of their primary school years without having had enough opportunities to develop their ability to assess and manage risk independently,” says Helen Dodd, Professor of Child Psychology at the University of Exeter. Adventurous play helps children learn how to distinguish between safe risks and unsafe risks, teaching them independence as well as decision-making skills.

Dedicated outdoor play areas are therefore hugely important to childhood development. The design of these areas – and the acts of play they facilitate – are hugely important in teaching children important life lessons that they can carry forward.  

Being active

According to Save the Children UK, just one in four children play out on their street regularly, compared to three in four of their grandparents’ generation. Data shows that children are regularly chastised by parents or neighbours for being loud or excitable in the street, discouraging them from further outdoor play.

With this in mind, the importance of dedicated outdoor spaces is clear. Giving today’s youth a place to make noise, run, and be free is vital to uninhibited development. Every child has a right to play, according to the UN, and playgrounds teach children the value of being active in a space that’s safe and won’t cause disruption.

Social skills

Time spent at the playground gives children a chance to practice their social skills in a less-regulated environment than the classroom. This helps boost social skills such as listening and comprehension, reading social cues and even apologising to peers for mistakes.

Playground design can inform and facilitate social actions, too – communal equipment is important in encouraging children to come out of their shell and spend time together. One study noted how children interacted more with other children and less with their parents or supervisors with the introduction of certain playground equipment.

Barry Leahey MBE, President of Playdale Playgrounds, comments: “children learn that their actions have consequences – even if their parents or teachers might not be able to intervene right away. Understanding that fact helps children reinforce the good lessons they receive at home and school.”  

Inclusivity lessons

Through play, children at various ages have the opportunity to learn important lessons about inclusion and community. School and public playgrounds provide a space for children to interact independently with peers of different ability levels, increasing understanding and acceptance of children living with disabilities.

Considered, accessible playground design helps facilitate communal methods of play that bring children together. Inclusively designed playgrounds go above and beyond dedicated areas for wheelchair users, offering a range of different equipment that differently abled children can interact with in alternative ways.

49% of families with disabled children found that their local playground had some form of accessibility problem. But with 70% of disabled children in the UK using a public playground at least once a week, they’re key in helping to boost social skills and encourage interactions between children of all ability levels. Going forward, says Leahey, “accessible and inclusive playground design will help to teach understanding and consideration for the future generation of adults.”

Environmental lessons

Outdoor play offers children the chance to connect with nature and begin to better understand the world around them. “The play environment itself encourages and informs exactly how children see and interact with the immediate environment,” says Leahey.

There are plenty of factors that affect those interactions, from the area surrounding the park itself to the materials used in the park’s construction. Nature-themed interactions encourage childhood curiosity and an interest in the natural world. For example, woodland play areas do a great job of reinforcing the “natural” element of play.

“This is part of why material choices are so important,” comments Leahey. “Playgrounds should be visually and physically stimulating, but using more natural materials in construction can teach children about the importance of sustainability growing up.”

Lessons learned

The evidence indicates just how indispensable playgrounds are to childhood development – not merely from a play perspective, but in enhancing and enriching a child’s wider experience and interactions in an uninhibited environment in which they can be free.

The big picture indicates just how much of a problem the lack of funding for public-use playgrounds can pose. With less opportunities for children to socialise, understand their differences and the world around them, emotional and social development could become inhibited.

And, with less opportunities to be active, children’s health may continue to struggle. Though childhood obesity has slightly decreased between 2022 and 2023, levels have failed to drop below pre-pandemic levels, indicating the importance of dedicated play spaces for child health.

“So,” surmises Leahey, “we cannot understate the importance of outdoor play spaces. They teach our youth vital lessons, give them safe places to explore, exercise, laugh and more. If these budget cuts continue, our children will be missing out on an invaluable community resource.”

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Business

Three ways beauty and personal businesses can gain back lost revenue due to admin, ahead of summer

Attributed to: Samina Hussain-Letch, Executive Director, Square UK

The entrepreneurial beauty and personal care sector in Britain amounts to a whopping 36 billion pounds, but the pressure of manual labour endured by business owners is an obstacle for converting revenue and growth.

Our recent industry study highlights that nearly half (43%) of British barbers, spas, nail salons, personal trainers, tattoo parlours, and piercing studios are not using digital platforms or tools to automate bookings, ultimately losing over a full working day each week to administrative tasks alone. This equates to approximately two months lost per year, to manual admin tasks for beauty and personal care businesses.

We’ve listed three ways beauty and personal care businesses can gain back revenue ahead of summer:

  • Detoxing manual admin

Admin tasks are the equivalent to Pandora’s box for beauty and personal care businesses. The tasks may constitute using paper diaries to schedule appointments, manually rescheduling appointments, or taking bookings and sending reminders by message or phone call.

These seemingly minor chores can be a large time drain for businesses that rely on manual processes. The research found filing down time between client appointments to be one of the most difficult challenges, with 39% of the sector facing this over the last year, alone.

Businesses should identify how they could set timings to the specific duration of each service and still build in cleaning time after the appointment. Digital tools like an appointment booking software play a crucial role. By automating manual admin, owners can offer bookings with a wide booking window, allowing them to spend devoted time on each customer, resulting in the allowance to foster a loyal relationship that will keep them coming back, while giving their workforce time to clean up after the appointment.

  • Tapping into the power of technology

The solution here may sound simple, but business owners should again lean on technology to transform manual labour.

With time back, salons can give their workforce time to speak to customers on what other services they can offer to expand business offerings.

With the integration of tech tools for beauty and personal care businesses, nearly half (48%) of business owners would like staff to treat themselves to finishing work on time, while identifying new training for their team. Adopting a technology solution can unlock efficient management for businesses as appointments can be booked online and reminders can be sent using the software.

With the research showing that 42% of consumers want to book appointments on the weekend or after hours, working with the software promises ease for customers that are looking to make reservations after businesses are closed for the day.  But how can beauty and personal care business owners look to drive up their revenue when switching to an appointment software?

  • Driving up the revenue road

Our research also highlighted that only 1 in 5 of beauty and personal care businesses are automating marketing campaigns or inventory management. This sheds light that not all beauty and personal care businesses are optimising their toolset.

The time gained back from using automated appointment software allows businesses to think more strategically about marketing and pricing. Integration of an automated software readily links up with an online store that allows salons to not only manage inventory more effectively, but offer new products to clients on different channels of their choice.

With new offerings, businesses have extra opportunities and routes to drive up revenue. Selling products online is a sure-fire way of creating new business, as well as keeping their back end organised and offering consumers more options when it comes to buying products that are used within or after their appointment – as take home collateral.

Having an automated booking software for beauty and personal care businesses is a great way to unlock further revenue, train a workforce with time back, spend more time connecting with clientele and ensuring the business is driving bookings even while the salon is closed. It’s a win-win situation that will position businesses for success this year. Because as we all know, a business is only as successful as their customer satisfaction.

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Business

Revolutionizing Women’s Relationship with Power using Avatars

Dr. Debbie Bayntun-Lees – Professor of Organisational Development & Leadership at Hult International Business School

The complexity of leadership power dynamics

Leadership power is the influence that leaders exert over their followers, rallying support for their initiatives and securing compliance with their directives. The intricate interplay of leadership power dynamics holds profound implications for workplace culture, employee motivation, and overall performance.

Effective leadership requires not only acknowledging power but also employing it with care and thoughtfulness. Leaders who can master this delicate dance positively influence their employees and colleagues, contributing to the overall success of the organization. However, how leaders use power effectively is a complex matter, demanding a nuanced understanding of its implications.

The truth is that many women grapple with recognizing themselves as powerful leaders. Leadership is an art of influence, guiding individuals toward greater accomplishments through the effective use of power. Frequently, women tend to associate power with manipulation or control, leading them to distance themselves from that type of leadership. Instead, they often embrace terms like ‘effective’ and ‘influential.’

Power, in its essence, is neither inherently good nor bad—it is the manner in which power is wielded that determines its ethics and impact. Our research used avatars to dive into the crucial question of how women can cultivate a positive relationship with their own power.

So, can the medium of avatars in a VR environment help women learn to appreciate the value of relational power in the workplace?

Harnessing Avatars to Probe Power Dynamics

Participating in a Women’s Leadership Program, female leaders engaged in a virtual session, assuming the identity of avatars within a confidential virtual reality realm. Leveraging innovative virtual reality technology, they crafted personal scenarios and underwent a guided reflective process to explore and gain insights into their personal power and voice within their professional spheres.

Post-exercise, participants engaged in guided reflection, journaling, and shared their experiences within small breakout groups. The research collected data from 70 women through an online survey and in-depth exploration in seven online discussion groups, aiming to unravel the impact of this experiential learning on their perspectives and actions in the world.

Transformational Learning: Paving the Way for Positive Change

Respondents overwhelmingly acknowledged the value of the avatar session in providing a dedicated space for reflection and in-depth analysis of work-related challenges. In particular they reported that the experience was beneficial when it came to:

  • Shifting perceptions of power: Avatars can serve as catalysts for shifting perspectives and instigating behavioral changes concerning how women perceive and wield power in the workplace. This immersive experience allowed leaders to gain a multidimensional understanding of their power, prompting a reframing of their view of ‘power’ in a more positive light.
  • Elevating Self-Awareness. The amalgamation of survey and focus group data underscored heightened levels of self-awareness among participants. This increased awareness of personal responsibilities for workplace challenges empowered these leaders to generate solutions and make tangible progress in their respective professional spheres. As one participant put it: “I feel more empowered…I was not aware that others may perceive me as a threat to them, or maybe a bit afraid of me (someone told me this). So yes, I feel empowered, but I also have to be aware of their and my position, I do not want to endanger them, so I must pay attention to how I behave and use my power”.
  • Heightening Empathy: The study’s findings suggested that virtual worlds, particularly those using avatars, effectively foster empathy and perspective-taking skills. Avatars in the ProReal virtual landscape empowered participants to recreate work situations, enabling guided exploration and encouraging the examination of challenges from diverse perspectives.  

The outcome was an increase in empathy, with participants expressing a deeper understanding of their team’s dynamics and challenges. One participant relayed how seeing things through other people’s eyes has made her more empathetic with her team: “It can be frustrating when people in my team are not achieving the dates we have set for example, for delivering a report. Then I am trying to guess what has been happening this week and so on. I would often imagine there is no explanation…so there was no empathy. Now I find out and try to see all the things that are going on, and if they have all the information they need.”                         

Avatars – an innovative medium for organizations

Our research not only affirms the potential of avatars in virtual reality as a tool for learning but also positions them as an innovative medium for female leaders.

This platform provides a unique opportunity for women to gain a nuanced understanding of their power dynamics and navigate the delicate balance between power and effective leadership.

Consequently, it make sense for organizations to create strategic opportunities for all leaders – but in particular women – to refine their power dynamics, harnessing the opportunities afforded by these kinds of technologies.

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