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Revolutionising Borrowing Dynamics: The Impact of Embedded Lending for Scale-Ups 

By Philipp Buschmann, co-founder and CEO of AAZZUR

Scaleup businesses are perhaps in the best position to reap the benefits of emerging tech and innovation that we are seeing across the financial landscape. Embedded lending is a key part of this in enhancing operations and elevating the customer experience. However, to truly understand its potentials and integrate them into your business you need to learn the different ways it can help grow your business. I have laid out the key things to look out for so you are equipped with the knowledge and can start scaling successfully.

Accelerating Growth through Accessible Capital

 Embedded lending, put simply, is the integration of financial services and products, particularly lending services, into non-financial platforms or businesses. Instead of relying solely on traditional financial institutions like high-street banks, embedded lending allows businesses to offer loans or credit services directly to their customers as part of their core product or service offering. This can create a seamless and convenient experience for users who may need financing as part of their interaction with a particular platform.

Companies can benefit greatly from this and grow by reducing cash flow uncertainty. These embedded finance solutions often provide quick and easy access to capital in comparison to traditional banks. This is an essential function if a company is looking to scale as securing funding for expansion is a long process that can create unnecessary headaches. In addition, integrating embedded lending improves consumer loyalty whilst maintaining a steady stream of capital without having to rely on external financing which can be costly.

Enhancing Customer Experiences

We know that embedded lending goes beyond just being a financial tool; it transforms customer experiences by seamlessly integrating financial services into the user journey. For scale-up businesses, this means offering customers a one-stop-shop for both products and financing. Whether it’s purchasing a subscription, upgrading a service, or acquiring new assets, embedded lending ensures that customers can access the funds they need right at the point of the transaction. This enhanced convenience not only attracts new customers but also fosters loyalty among existing ones, creating a cooperative relationship between the business and its clientele. Adopting embedded lending also gives you the option of a personalised experience that companies can tailor to their customers. Offering rewards is just an example of how it can make customers feel valued and increase long-term revenue.

Leveraging Data for Informed Decision-Making

Scale-up businesses typically generate vast amounts of data as they expand their operations. Embedded lending taps into this data goldmine, leveraging advanced analytics to make informed lending decisions. By analysing customer behaviour, transaction history, and other relevant data points, businesses can offer personalised loan products tailored to the unique needs and financial capacities of their customers. Data paints a powerful picture for companies and coupled with AI, anticipates a buyer’s motives and desires, giving a more realistic viewpoint and therefore the pieces to put the jigsaw together. Using this data-driven approach not only minimises risks but also ensures that the lending process is efficient, responsive, and aligned with the financial well-being of the borrower.

Mitigating Risks through Embedded Financial Services

While the benefits of embedded lending for scale-up businesses are clear, it also comes with its own set of challenges, particularly related to risk management. However, embedded financial services provide an opportunity to mitigate risks effectively. By closely integrating lending with core business operations, companies can monitor and manage risks in real-time. The seamless flow of data between the financial and non-financial aspects of the business enables a holistic understanding of the customer, reducing the likelihood of defaults and ensuring a sustainable lending model.

Driving Innovation in Financial Inclusion

Importantly, embedded lending has the potential to drive innovation in financial inclusion, especially in regions where traditional banking services may be limited. Scale-up businesses can be the leaders in positive change by providing access to credit for people and businesses that would otherwise be excluded from the formal financial sector. This not only expands the customer base for scale-up enterprises but also contributes to broader societal development by fostering economic participation and empowerment. Blockchain tech for example can enhance trust between lenders and borrowers by providing secure and transparent transactions. 

In summary, embedded lending is reshaping the landscape for scale-up businesses, offering a transformative approach to growth that goes beyond traditional financing models. This is an exciting time for budding businesses who will get to create a more frictionless experience for customers and break away from the traditional banks which don’t promise the same seamless process. As embedded financial tech evolves it is imperative founders get to grips with the tools that they can use to scale successfully and navigate the competitive global market with greater ease and transparency, and following this guide will help you achieve just that.

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Business

Need for speed: The importance of businesses acting fast!

John Kelleher, VP UKI & ME, UiPath

With significant economic disruption over the past few years, the ability to adapt to changing circumstances quickly has never been more important for businesses. Increasingly, there are instances of sudden pressure on organisations to adopt the latest technology, such as the push to move to cloud computing models or embrace artificial intelligence (AI).

In the past couple of years, the AI industry has thrived as the technology becomes indispensable for businesses. From chatbots to aid customer service interactions, to machine learning models that produce accurate financial forecasts, AI has found a place in all areas of business.

Soon, AI will become the standard customers expect, meaning organisations must adopt it at pace. Those who manage to implement the technology correctly will reap benefits in productivity, employee satisfaction and, ultimately, profitability. But to do this, organisations need to transform how they operate.

Customers won’t be patient

In an AI-driven world, patience is a virtue of the past. The expectations of service delivery and response times have drastically changed as the norm becomes swift response times delivered from digital-first organisations.

Customers continue to prioritise convenience with the purchases they make and demand more from the organisations they are loyal to. This ‘convenience economy’ is also lucrative for businesses as customers are willing to pay a 5% premium for convenience, which rises among younger consumers.

With these customer demands, the convenience attached to a business is a point of differentiation in a competitive marketplace. However, it is not possible to provide a service at pace unless the business offering it is set up in the right way.

The important takeaway from this is speed should be the top priority for businesses. With companies across all industries increasingly adopting AI to transform the services they offer, and the experiences customers have, convenience is no longer a competitive differentiator – it is a necessity. Businesses need to get ahead of the curve to ensure they don’t lose out to competitors.

Speed as a core business value

The capacity for your business to respond quickly to emerging market conditions and offer innovation at pace doesn’t only influence the experience for customers, but is transformative to how a business operates. Promoting speed and flexibility in internal business operations can support organisations to adapt quickly to any external challenges and uncertainties faster than their competitors.

Supply chains have experienced significant unforeseen disruption in recent years, and this has caused shortages, delays, and increased costs. For companies to stay ahead in this increasingly volatile environment, they must be prepared for uncertainty and be able to adapt to deliver at a fast pace for consumers. Across uses such as inventory management, supplier analysis and demand forecasting, AI can be an effective tool in boosting speed, in both issue identification and handling possible fall out should something go wrong. We’re already starting to see new expectations being set for supply chain organisations in response to this, with 50% expected to invest in AI and advanced analytics to prepare themselves for unexpected delays and disruption.

Another area speed is invaluable to is complying with increasingly complex regulation. Around 34% of businesses globally are using AI for regulatory compliance already, and businesses need to maximise this opportunity. The ripple effects of falling behind on compliance can’t be overstated. From adjusting privacy protocols and HR policies to incorporating updated environmental guidelines, move too slowly and you could see heavy fines, legal repercussions or a tarnished reputation.

AI and automation are key to accelerate business functions

AI and automation are key to helping organisations streamline processes and innovate faster. By simplifying how a business operates and reducing time spent on repetitive work, 90% of employees report a significant boost to productivity. Further, AI and automation can help predict and manage employee’s workloads better. If provided with the right data, AI algorithms have the capacity to predict and offer recommendations on business decisions, helping to eliminate crunch periods.

Integrating AI into your business’s workflows provides flexibility, productivity, and the capacity to handle unanticipated events. Companies will be able to respond faster to changes and manage their operations better and, as AI and automation are used to remove the repetitive drudgery from people’s work, employee satisfaction will improve.

Harnessing efficiency to maximise opportunity

Investing in AI and implementing it quickly is now a business imperative. Businesses in the UK are increasingly open to using AI as the number of UK AI companies has grown by over 600% over the last 10 years.  Rapid implementation of AI not only enhances efficiency but also ensures companies can capitalise on new opportunities before other competitors do. Those who take advantage of AI will be better prepared to anticipate trends, refine the customer experience and improve their bottom line.

Operational efficiency creates a more favourable cost structure and boosts margins. Ensuring compliance mitigates risks and helps companies avoid fines and reputational harm while streamlining customer service not only lowers costs and reduces turnover but also strengthens customer retention and acquisition, driving top-line growth.

Today, more than ever, time is money.

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Business

Wearable AI: How to supercharge adoption of consumer wearable devices 

By Kevin Brundish, CEO of LionVolt 

As we look toward the future, the global wearables market is projected to reach $265.4 billion by 2026. This growth is further fuelled by advancements in AI, which promise to enhance the functionality and performance of wearable devices. For instance, in the healthcare industry, artificial intelligence (AI) may use the massive volumes of data gathered by wearables to communicate with patients and offer precise diagnosis, advice and support.

Despite the remarkable features and capabilities of modern wearable devices, battery life remains a significant challenge. Most smartwatches, for example, still struggle to last a full 24 hours, making it difficult for users to monitor sleep patterns and daily activities continuously without frequent recharging. With the use of AI and applications that demand increasing amounts of data, this limitation prevents wearables from becoming fully integrated tools in our daily lives.

Advances in battery technology are looking to address this issue. At LionVolt we are working on a 3D lithium-metal anode technology which helps to significantly enhance lithium-ion battery performance.

Smaller Batteries, Same Energy 

The most significant advantage of lithium-metal anode batteries is their ability to provide the same energy from a smaller size battery. This gives designers greater freedom and opens new possibilities for wearable technology by enabling the miniaturisation of existing wearable designs. In addition, lithium-metal anodes may allow manufacturers to lower overall prices by moving away from costly cathode materials they use now, to cathode materials being used in automotive industry, where there is a cost advantage through economies of scale. 

Higher Energy Density and Faster Charging Times 

When we compare conventional lithium-ion batteries to lithium-metal anode battery technology, the lithium-metal anode batteries have a superior energy density. For users of wearable devices, this translates to longer usage periods and fewer charging interruptions as well as faster charge times, which minimises downtime and guarantees that gadgets remain operational when needed.

Enhanced User Experience 

Fast charging periods and increased energy density which is key to longer usage periods improve wearable technology’s overall performance, enabling consumers to maximise its benefits without sacrificing dependability or quality

Lithium-metal anode powered batteries also improve wearable gadgets’ dependability and durability. Users can count on their wearables to function reliably day or night and to enable a variety of applications, such as health monitoring and exercise tracking. These batteries are made to endure the demands of regular use, guaranteeing that gadgets continue to be reliable and operational for long stretches of time. 

The use of the highest performing materials in wearables typically comes at a high cost. However, with the advancement of new technology, it becomes possible to utilize more widely available and cost-effective anodes without compromising on performance. This approach allows for the efficient operation of wearables while also offering a cost benefit, addressing the economic challenges associated with high-performance materials.

Overcoming Adoption Barriers 

One of the key reasons for the slower adoption rate of consumer wearables is the charging rate. The utility of these products can be increased, along with their consumer appeal by extending their battery life and charging timeframes. The advantages of the next generation of batteries—faster charging, longer battery life, and improved device dependability—can greatly accelerate wearables’ uptake.  

Advancing Wearable Technology 

By tackling the crucial problem of battery duration, coupled with a fast charge capability, lithium-metal anode technology would propel the wearables business forward. An emphasis on sustainability and safety guarantees that these developments help both consumers and the environment, while our smaller, more efficient batteries provide designers the freedom to develop creative new gadgets. 

Transforming the Landscape of Wearable Technology

Lithium-metal anode battery technology brings numerous benefits to the consumer wearables sector: 

  • Longer Battery Life: Wearable devices will last much longer on a single charge, addressing a significant pain point for users. 
  • Increased Monitoring Time: Faster charging means users can monitor their health and activities for extended periods without interruption. 
  • Reduced Equipment Needs: With longer battery life and faster charging, users will need fewer duplicate products to cover charging times, simplifying their tech ecosystem.

Imagine being able to monitor your heart activity and more to manage health conditions without worrying if your device has enough power? With improved battery longevity, users can rely on their wearables for consistent health insights, making it easier to identify trends and make informed lifestyle changes. This seamless integration into daily life not only promotes better health management but also empowers users to take proactive steps towards their well-being.

These enhancements not only improve the user experience but also pose the potential to increase the adoption rate of consumer wearables.

Looking Ahead: Shaping the Future of Wearable Technology 

Wearables have a bright future because of AI and cutting-edge battery technology, which will greatly enhance their usability, dependability and functionality. The next generation of batteries are revolutionising the wearables market and paving the way for a new era of technological innovation by emphasising sustainability, increased energy density, quicker charging times, and improved safety features. 

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Business

The Future of Observability: Empowering businesses through data-driven transformation

 Karthik SJ, General Manager AI, LogicMonitor

The tech industry is at the cusp of a revolution, where digital transformation has shifted from aspiration to necessity. At its heart lies observability – a critical enabler for organisations navigating the complexity of modern IT infrastructures. Observability goes beyond monitoring systems or tracking performance; it transforms vast streams of system data into actionable insights that drive real-time decisions, improve operational efficiency, and ensure business resilience. 

Observability: The foundation of digital transformation

The digital transformation journey requires businesses to adopt a more sophisticated approach to managing their IT ecosystems. As organisations scale and evolve, they rely on a growing array of technologies, from cloud services to hybrid infrastructures, microservices, and containers. Parallel to increasing complexity, is a need for more granular visibility into system performance, security, and user experience.

This is where observability becomes essential, unlike traditional monitoring which typically tracks basic metrics like uptime and system health, observability provides a much deeper understanding of how systems are functioning and why. It enables businesses to not only detect issues but also diagnose the root causes, empowering data-driven decisions that improve performance across the organisation.

Converting raw data into insightful knowledge is vital in a world where companies need to function more quickly and efficiently. Beyond simply detecting issues, observability’s power lies in its ability to help organisations foresee problems before they cause operational disruptions. This proactive strategy helps businesses maintain uptime, optimise resources, and, ultimately, deliver superior customer experiences.

The rise of AI-powered observability

As organisations grapple with increasingly complex hybrid IT environments, AI-powered observability has emerged as a cornerstone of innovation. These solutions go beyond ensuring uptime-they provide actionable intelligence that enables businesses to optimise IT operations and address challenges proactively.  With 68% of organisations leveraging AI tools for anomaly detection, root cause analysis, and real-time threat detection, the demand for advanced observability tools is surging. This trend reflects a growing recognition that these tools are no longer just a technical necessity but a strategic enabler of business success. Observability empowers enterprises to stay ahead by driving efficiency, resilience, and adaptability in an ever-evolving digital landscape. 

The path ahead: The convergence of AI and observability

As we approach 2025, businesses harnessing AI-powered observability are poised to gain a significant competitive edge over those still relying on traditional monitoring solutions. This shift is underscored by the fact that 81% of enterprises plan to boost their AI investments in the coming year focusing on predictive analytics, automation, and anomaly detection to further optimise data centers and support AI-driven innovation. The integration of AI with observability is not just about identifying problems – it’s about enabling businesses to anticipate challenges, enhance operations, and sustain a competitive edge.

For LogicMonitor, the coming year is about driving innovation in an industry that’s evolving as fast as our customers’ needs. By working closely with our clients like TopGolf and Franke, we’re helping them navigate this transformation with confidence. As observability technology becomes increasingly essential, we’re committed to empowering businesses to thrive without being held back by technological limitations.

Observability’s ever-more-important role in 2025

As 2025 approaches, observability is set to become even more integral to IT operations, compliance, and innovation. Regulations like the EU’s Digital Operational Resilience Act (DORA) which mandates robust ICT risk management and incident reporting for financial services,highlight the critical need for continuous observability throughout the development cycle. This shift will accelerate the adoption of Observability-Driven Development (ODD), a strategic approach to managing the complexities in distributed systems and microservices architectures.

The expansion of observability is driven by the increasing necessity to monitor applications, infrastructure, and services across diverse and dynamic environments while staying resilient and improving customer experience. As data volumes grow, organisations will face increased scrutiny over observability spending, making it even more crucial that they align with regulation to enhance operational resilience and compliance. AI-powered observability systems will continuously learn from new data, user feedback, and past incidents, allowing them to improve over time and become more accurate and effective at identifying anomalies, reducing noise, and pinpointing root causes.

One thing is clear as the observability landscape develops further: businesses that make investments in cutting-edge, AI-powered observability solutions will be better prepared to meet tomorrow’s problems and thrive in the rapidly shifting digital economy.

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