Business
How to prepare for the death of linear banking
Source: Finance Derivative
By Sudeepto Mukherjee, Executive Vice President, Financial Services at Publicis Sapient
The future of banking is ever-evolving as banks must adapt to new technologies and customer preferences. Over the last few years, most banks have used Customer journeys to become more customer centric and enhance core areas of their business business. Focus on improving services like “onboarding” or “getting a loan” have resulted in a better experience and faster response times for most customers. However, customer journeys remain far from what they could be – most are designed for the most basic experiences and aren’t hyper-personal or specifically targeted. Legacy technology , siloed operating model and the inability to capture timely metrics around customer needs and pain points can be barriers to overcoming this challenge.
As a result, customers are inevitably offered generic journeys with a thin veneer of personalization that barely scratches the surface of feeling tailored. But with the rise of digital banking, innovative FinTechs, AI, machine learning and data analytics, banks can now offer customers infinitely more options than ever before when it comes to managing their finances and a clear trend towards more personalised and non-linear banking experiences is emerging.
Because of this, the future of banking will be significantly different. An area where huge progress can be made is hyper personalisation – experiences will be customized for the individual by meeting specific needs and processing a wide range of metadata around behaviour, assets, age, ethnicity, gender and literacy. Customer journeys will ultimately feel much more personal and inclusive.
For banks, this means moving away from making decisions based on broad segment categorisation to analysing and understanding data on an individual level.
Troublesome journeys
One of the catalysts for these changes is that while the current focus on journeys has driven optimisation and cost savings, it has failed to significantly move the needle on increasing wallet share (through cross sell) and enhancing customer experience. Most journeys follow a traditional “channel marketing” style – a linear process of a product or service from start to finish. This process raises challenges because channel marketing is so focused on the endgame, in terms of distribution, that it sticks to a rigid design and fails to provide optionality to customers. With this approach and these constraints that allow for no diversions, the result is that customer journeys are lacklustre and in need of an overhaul.
A customer journey is typically designed as a ‘happy path’. But when companies have ‘unhappy paths’ to deal with, like seemingly insurmountable expectations around products or experiences, there is little room for flexibility or adaptation. The distribution-led channel approach makes the customer journey unresponsive to feedback, for example, which isn’t ideal.
Once linear customer journeys are replaced by always-on targetted solutions, the pathways can become more reflexive. The result will be tailored feedback that can be sent in real-time to make the journey more relevant to solving specific needs. Here’s how this change could happen.
The human approach
Every brand wants to be both inclusive and accessible. In the financial services industry, banks are arguably one of the most integral parts of societal infrastructure. If your money isn’t held in a bank, it’s likely you don’t meet the most basic requirements for survival, such as getting a home or a job, and as a result you become unable to fulfil basic daily tasks and functions. You see a huge focus in developing countries like India to make banking more accessible to citizens. This is a win-win as banks benefit from rising customer deposits and citizens benefit by getting access to more financial products and services to enhance their wealth.
But, banks face a dilemma: their products and services are targeted towards people who have money as they derive a majority of profits from them – yet by not catering to people who don’t have money, they are missing out on a huge opportunity to enhance future profits as these people can significantly enhance their wealth by becoming bank customers.
The big reason for this is the high cost of serving the different cohorts and this cost of variance means that banks can’t be inclusive to those whose money isn’t sitting in a bank or to people of protected characteristics because it’s simply too expensive. But as we have discussed above, there is not only a moral and societal expectation but also a huge financial benefit for banking providers to be inclusive of all members of society. The core reason for their inability to do this comes down to the limitations of technology, a gap in data and the degree to which experiences can be adaptive and hyper-personalised. Computation Design where machines and algorithms can leverage data to provide specific experiences tailored to very individual needs can help change this paradigm.
Using machine learning to emulate human experience
The human approach and computational design thinking are aligned in many ways. Both approaches operate on the idea that experience is personal, subjective and contextual. In addition, our understanding of society will be increasingly necessary in creating those adaptive and inclusive experiences.
Computational design will drive adaptive experiences for customers through the power of artificial intelligence and machine learning. Machines will be able to create experiences without a need for direct human intervention and this will, in turn allow experiences to scale. Going forwards, scaling won’t be about our ability to design – it will be about our ability to understand different populations of people and the subtle differences in their needs.
Diversity and inclusion targets are targets which everyone should be morally driven to strive towards because there’s absolutely no question that being inclusive and representative of society is the right thing to do and drives financial and mental well being for citizens To reach the point at which a financial services organisation can be inclusive, it must move on from generic customer journeys and focus on adaptive experiences. It must start considering the data that it wants to capture now and this process is about getting that data through current systems, interfaces and experiences.
The next major issue that banks will have to address as they gear up for the future of their customer journeys is how to wrestle with their privacy policy. This is the degree to which organisations think about data privacy: what they can and cannot capture and what they will and will not do with the data in ways that are more transparent and explicit than they are now.
Two things that banks can start doing now are thinking about the richer data needs of the future and start capturing data now, to collect high-quality data sets that will support personalisation in the future – and understand that data privacy and customer data policies should be much more intentional to ensure they’re aligned with customer values.
Although many current journeys lack flexibility, banks can start analysing them now because they can still be valuable in terms of data captured for the future. And, even if they can’t act on it right now, organisations should begin to capture data – to build and gather information in advance of its value. This will make the process of an organisational shift towards non-linear banking journeys in the future much easier.
The End (of the customer journey)
The traditional linear banking customer journey will continue exist to fulfil the most basic of needs like onboarding and providing access to core banking services. . However, banks need to start shifting towards a more adaptive model delivering first-rate, personalised customer experiences based on individual needs. The technology will soon exist where consent driven customer data will underpin a more direct customer experience engagement method that utilises chat-bots, real-time support and advice in order to truly meet customer expectations for 2023 and beyond.
You may like
Business
Technology’s Role in Transforming Insurance: From AI to Cyber Risk
Source: Finance Derivative
Authored by Samiul Chowdhury, Principal Actuarial Consultant, RNA Analytics
The insurance industry is undergoing a significant transformation, driven by rapid advancements in technology. From property and casualty to life insurance, the role of digital solutions has never been more important. Today, it’s almost impossible to imagine a successful, compliant insurance business without technology at its core.
But how exactly is technology reshaping the insurance landscape? And what does it mean for the future of actuarial work, AI, and cyber risk? Let’s explore.
The Essential Role of Technology in Modern Insurance
Technology is the cornerstone of the successful modern insurance business – whether property, casualty or life. It’s no longer optional—it’s essential! Operating a successful and compliant insurance company today without the help of software solutions would be a real challenge. Whether it’s managing customer data, meeting regulatory demands, or assessing risk, technology is at the heart of everything modern insurers do.
In recent years, regulatory compliance has been a top priority for (re)insurers across the globe, with IFRS 17 probably the number one focus. The new accounting standards are highly complex, and their implementation has forced many insurers to rethink and redesign their entire approach to financial reporting and infrastructure. However, this challenge has also been a catalyst for technological innovation.
One of the most significant changes brought about by IFRS 17 is the integration of traditionally siloed such as functions such as actuarial, finance and accounting functions. This alignment gives insurers unprecedented insight into opportunities and risks, enabling them to make more informed decisions. Beyond compliance, accuracy and extensive flexibility, this integration offers insurers a chance to enhance accuracy, achieve greater flexibility, and gain a deeper understanding of their financial landscape.
How AI is Changing the Actuarial World
Much has been said aboutArtificial Intelligence (AI) and its potential to disrupt industries. In insurance, AI is already proving to be a game-changer, especially in actuarial work. With the right approach, AI holds great promise of making processes smoother and bringing faster, more accurate decision-making into play.
However, AI is not here to replace actuaries. Instead, it enhances actuaries’ roles by automating their routine tasks such as data pre-processing, model fitting, and report generation. This automation allows actuaries to focus on more strategic tasks, giving them a more central role within the organizations.
Meanwhile, AI modelling introduces new sources of uncertainty. Actuaries must understand the limitations and assumptions behind the AI models they are using. It’s important to ensure that these are fair, unbiased, and ethical —particularly when it comes to pricing and underwriting. This means actuaries will need to pick up new skills, especially in data science and programming languages like Python and R.
In other words, AI offers actuaries the chance to work more efficiently and strategically, but only if they are prepared to navigate the complexities it brings.
The Growing Challenge of Cyber Risk. How Do Insurers Keep Up?
Cyber risk has emerged as one of the most significant threats insurers face today. Cyber insurance is not the same as it was twenty years ago. The policies were relatively simpler, and insurers didn’t have as much data or experience to rely on. Today, they are more complex, reflecting the increased scale and sophistication of cyber threats.
As cyberattacks have increased, so has our ability to model and understand them. Insurers have gained more data over time, which has allowed them to get a better grip on the risks involved. However, here is the thing: technology evolves, and so do the threats. Whether it’s a data breach, ransomware attack, or even non-malicious technical failures like the recent CrowdStrike outage, the risks are more systemic and far-reaching than ever.
Looking ahead, as we enter the Web3 era where information becomes ever more interconnected and managed by semantic metadata, we’ll have a complete set of new vulnerabilities. Business models will shift, and with that, the risks insurers will need to cover. By 2044, cyber insurance policies will probably look quite different from what we see today.
Conclusion
The insurance industry is at a turning point, driven by the rapid adoption of technology and the increasing complexity of risks like cyber threats. To stay ahead of the curve, insurers need to embrace AI, data-driven decision-making processes, and advanced risk models.
Business
The EPC’s Verification of Payee rulebook: Five things banks need to consider
Source: Finance Derivative
Pratiksha Pathak, Head of Payments Services at RedCompass Labs, shares her insights on the Verification of Payee’s (VoP) impact and what it means for European payment service provers (PSPs).
Fraud is an ever-present threat in the payments landscape, and with the rise of instant payments, the risk has never been greater. While these rapid transactions offer unmatched convenience, they also pave the way for instant fraud, leaving financial institutions with minimal time to intercept suspicious activity.
In October, the European Payments Council (EPC) published the long-awaited Verification of Payee rulebook, which marked a major milestone in the SEPA Instant Payment Regulations (IPR) and a key effort to combat payments fraud.
In 2022 alone, fraudulent credit transfers, direct debits, card payments, cash withdrawals, and e-money transactions across the EEA reached a staggering €4.3 billion, with an additional €2.0 billion lost in just the first half of 2023.
The VoP rulebook aims to standardise how banks confirm payee account details, protecting consumers from fraudulent transactions. However, while the intentions are solid, the new regulations present several challenges that banks must address swiftly and efficiently.
- Tight deadlines leave no room for error
The deadlines are tight. Banks must have a VoP solution in place across all payment channels by 5th October 2025, which is just four days before the IPR comes into effect. Unfortunately, it doesn’t matter if a bank uses an existing domestic verification service since the rulebook standardises how account information is verified in payments across Europe.
This means that every bank will need to adapt or overhaul its systems to meet pan-European standards. Given the verification process will apply to both SEPA and SEPA Instant payments across all payment channels, it will be a big lift for banks.
The challenges are compounded by the rollout of the EPC Directory Service (EDS), which is the centralised database that underpins the scheme. The EDS won’t be ready for testing until late June 2025. This leaves only three months for banks to complete end-to-end testing and fully deploy their solutions.
Some aspects of VoP, such as APIs and channel infrastructure, can be built in advance, but banks won’t be able to conduct end-to-end testing until after the EDS is ready. For institutions grappling with legacy systems or more complex architectures, the timeline is daunting and leaves little to no room for error.
- The 5-second rule is a small change with a big impact
Another key change is the extended verification window. Banks now have five seconds, rather than three, to confirm payee account details across all channels.
Whilst this may seem generous, it is still a tight squeeze given the intricacies involved. This means that both the payment engine and all customer-facing channels—whether online, mobile, phone, or paper-based—must be highly available, fast, and scalable.
Ensuring a smooth customer experience, especially for non-digital transactions, will test banks’ technological limits. While mobile and online platforms might be better equipped, accommodating phone and bulk transactions introduces layers of complexity.
It may be more time than before, but the five-second verification window leaves little margin for error – never mind the one-second timeframe the EPC would prefer.
- Bulk payments are a logistical headache
One of the most complex aspects is VoP’s application to bulk-payment files, such as salary payouts. The rulebook demands that each individual payment in a file undergo verification, potentially creating a logistical nightmare.
Imagine a scenario where thousands of payments trigger a mix of ‘match’, ‘close match’, and ‘no match’ results. As a bank, how do you relay this information to your client within 5 seconds? Do you provide the notifications in a file? Through an app? A checklist?
Handling a flood of verification requests within seconds requires not only a robust infrastructure but also meticulous planning. Banks must devise sophisticated mechanisms to process and deliver results without disrupting the broader payment workflow to prevent operational chaos.
- Legacy systems will feel the pain
For many banks, the biggest challenge lies in integrating VoP into long-established SEPA payment systems because it requires modifications to processes that are already running smoothly.
Banks need to ensure that all their payment channels can incorporate VoP functionality without disrupting the current flow. Banks may need to upgrade or completely rework several parts, making the process complicated and costly.
Verifying payees at the beginning of a transaction requires changes to how these systems interact and handle data. Banks will also need to ensure that existing transactions continue without delays and errors, which will prove to be a big challenge for those with multiple existing payment channels.
- Navigating routing and verification is complex
The new EPC/European Directory Service (EDS) may bring operational challenges. Whilst the EDS serves as a directory, it doesn’t handle the actual routing or verification of VoP requests and responses. Most banks now need to develop their own routing and verification mechanisms (RVMs).
These RVMs will act as connection points for participants and banks must either integrate directly with the EDS or use an RVM to route VoP requests. However, using an RVM doesn’t absolve the responding PSP of its responsibilities under the scheme’s rules.
Banks face a significant challenge in setting up or partnering with an RVM to manage this new process, but finding an RVM supplier will be a good place to start.
The bottom line
The EPC’s VoP rulebook is a decisive step forward in improving payment security across Europe, but it also introduces significant challenges for banks.
As banks start to prepare for this overhaul, balancing compliance with operational efficiency will be key to protecting customers whilst maintaining a seamless payment experience.
European banks have their work cut out for them. The demands of implementing VoP are high, and the timeline is short. But with the right expertise and strategic planning, it can be done.
Business
How eCash and digital wallets will diversify the payments landscape in 2025
Source: Finance Derivative
Written by Fernando Costa-Cabral, SVP Branded Payments, and Ishan Vaid, VP Core Features, at Paysafe.
Throughout 2025, we’ll see two seemingly opposing payment methods – eCash and digital wallets – further reshaping how consumers manage their money. While cash – and future access to it – is still critically important for consumers, digital payments are undergoing a huge transformation.
eCash will continue to bridge the digital divide by ensuring consumers can use physical currency to buy goods and services online. As a result, businesses will leverage it as a democratizing force to promote financial inclusion and serve diverse consumer segments.
Digital wallets also have a major role to play in the evolving payments landscape, with 32% of consumers reporting to have increased their use of wallets in 2024. A notable development is the rise of brand-owned wallets, as businesses outside the financial services sector seek to establish closed-loop ecosystems to control and enhance the customer experience.
With a view to the year ahead, here is how eCash and digital wallets will evolve throughout 2025.
Bridging the digital divide with eCash
Even in today’s digital world, cash plays a vital role in consumer finances. Recent research from Paysafe has revealed that 63% of consumers harbor concerns about losing access to cash, while 44% want the option to buy items online and pay in cash at a brick-and-mortar store.
This preference stems from the unique advantages of cash: it provides tangible financial security, enables precise spending control, and helps users avoid the often-hidden costs commonly associated with credit-based payments. Across geographies, cash remains essential for reducing financial anxiety and ensuring reliable transactions.
Despite its enduring importance, cash has largely remained on the sidelines of the recent payment revolution. Traditional cash-based operations continue to be cumbersome and time-consuming – whether it’s depositing physical money into a bank account, coordinating international cash transfers, or attempting to set up installment payments. Furthermore, the retail sector has generally overlooked cash users when developing modern consumer incentives such as cashback programs, buy-now-pay-later (BNPL) schemes, or subscription-based services, creating a noticeable gap in the market.
That is all now changing. This year, eCash will solidify its position as the right solution to bridge this divide between physical currency and our increasingly digital economy – making cash more relevant and accessible in the modern world. In the year ahead, eCash’s progression will materialize through three main developments: enhanced security measures, value-added features, and a significantly improved user experience. With these improvements, eCash can transform traditional cash into a simple and secure payment method with the same core benefits that make cash valuable to many people.
Digital wallets will diversify the payments landscape
In a similar vein to eCash, digital wallets are diversifying the payments landscape, with non-financial brands increasingly venturing into the territory once dominated by incumbent financial service providers. By acquiring their own digital wallet solutions, these brands are reducing their dependence on external financial institutions and enhancing the payment experience.
The trend toward brand-owned wallets has already gained traction in Asian markets, with e-wallets now being offered by ride-hailing apps and e-commerce platforms – and we anticipate a significant uptake in markets like the UK over the coming year. Specifically, retail chains, gaming platforms, and logistics companies are all exploring how digital wallets can streamline their payment processes, strengthen customer loyalty, and deliver greater control over the user experience.
There’s particularly strong momentum building around white-label wallet solutions, which provide businesses with a sophisticated approach to payment integration. These solutions enable brands to incorporate advanced wallet functionalities directly into their existing platforms while maintaining complete control over their user interface and experience. This development aligns with a broader strategic shift we’ve observed across various sectors – from gaming and retail to mobility services – where brands increasingly want a closed-loop ecosystem that they manage.
In 2025, we can anticipate four key evolutionary trends in the digital wallet space. First, we will see even more seamless integration of wallet functionality into non-financial platforms, allowing users to complete transactions without leaving their preferred brand’s ecosystem. Second, there will be significant advances in real-time currency conversion capabilities and multi-currency wallet features, catering to the growing demands of global commerce and international travel. Third, we can expect enhanced instant settlement capabilities, supported by faster payment rails that align with contemporary consumer expectations for immediate transaction processing and gratification. Finally, there will be an increased emphasis on sustainability, with digital wallets incorporating eco-friendly features such as carbon footprint tracking to meet the growing consumer demand for environmentally responsible financial services.
While these two technologies and their respective journeys aren’t necessarily joined at the hip, as 2025 unfolds both eCash and digital wallets will help to create a more accessible and customer-centric financial system. This evolution isn’t about choosing between cash and digital – it’s about seamlessly bridging both worlds, giving consumers and brands greater control over how they pay and get paid.