Business
ChatGPT and the Future of Accountancy
Source: Finance Derivative
By Russell Gammon, Chief Solutions Officer at Tax Systems
ChatGPT, along with other generative AI technologies such as Google Bard, Midjourney, Dall-e, and many others, are technology’s current white-hot topic. Their capabilities are being touted as tech’s next big disruptor and arguably represent the most significant emerging trend seen in many years.
Across many sectors of the economy – accountancy included – professionals are asking the same sort of questions, particularly “What does this mean for us?”. More specifically for the accountancy profession, does AI represent a challenge to the viability of workers across the sector or an opportunity to bring innovation to existing approaches?
Only time will tell
Part of the challenge here is that it’s a little early to be certain. In theory, advanced generative AI systems have the potential to revolutionise how the accountants of the future will work. For example, existing time-consuming and manual tasks, such as reviewing large numbers of invoices, could be allocated to AI systems to complete more rapidly than their human counterparts.
Indeed, there is significant scope for using AI to deliver efficiency gains across the board. Whether it’s resolving tax coding problems or completing simple corporation tax returns, systems like ChatGPT have already proven themselves capable of handling tasks like these with speed.
Dig deeper, however, and there remain some important challenges for these systems to overcome. The likes of ChatGPT and Google Bard, for instance, provide users with an accuracy disclaimer, warning that they may produce inaccurate responses or information. As a result, any accountancy professional, team or business needs to augment their use of generative AI with processes to detect and remedy inaccuracies at the earliest stages of each process.
Without able checks and balances, AI users are relying on trust to ensure the tasks they allocate to these products will be completed in accordance with professional standards and wider regulatory requirements. In the near term, it’s not likely that these tools will be able to complete complex tax returns, for example. Equally, if not more, challenging will be working out a process to exercise effective governance over any complex determinations produced by AI systems.
In this context, reliance on human specialists remains fundamental to the integrity of accountancy processes – a situation unlikely to change any time soon. For the time being, at least, it’s arguably more sensible to view generative AI as an additional co-worker, able to carry out specific tasks, such as effectively analysing large amounts of data, rather than a direct replacement.
Embracing AI tools for enhanced efficiency and innovation
Today, however, there are genuine potential productivity benefits of applying AI to accountancy processes. Asking ChatGPT about how it and other AI tools will change the accountancy profession offers a revealing and insightful perspective:
“AI-driven tools like ChatGPT will transform the accountancy industry by automating routine tasks, enhancing decision-making, and improving client communication. They will enable accountants to focus on higher-value tasks and offer personalised services, while also aiding in real-time financial analysis and fraud detection.”
In fact, professionals across the industry are already applying ChatGPT and other AI tools to augment their capabilities to help use valuable professional time more effectively. Given that these systems are currently very affordable compared to existing technologies and the cost of labour, there is already a growing demand for AI-driven innovation from professionals and teams of every size and type.
What’s more, at a time when there is tough competition for talent across the sector, effective implementation of AI also has the potential to help employers create more attractive career pathways. Relieved of repetitive and mundane tasks, for instance, many accountancy professionals will find they have more time to focus on strategic tasks where human experience and expertise cannot be replaced. In these circumstances, forward-thinking organisations should consider carefully how they can embrace generative AI to help maximise their professional talent pool.
AI to aid, but never replace, accountants
Looking ahead, for those industry professionals who are already passionate about the role of technology in accountancy, it’s time to get involved and build experience. For everyone else, generative AI is an important nascent trend that should be closely monitored. As more products and services emerge – as they undoubtedly will – AI-augmented accountancy is certain to become a powerful driver of efficiency and performance. The potential to freely access such a powerful tool is a transformative game-changer for the industry – allowing accountants to switch to ‘manager mode’ and letting the AI co-worker do the grunt work.
As ChatGPT puts it when asked about AI’s future role in the profession, “Accountants should embrace these technologies and develop skills in data analysis and strategic advising to stay relevant in the evolving industry.”
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Business
The Power of Purpose in the Financial Services Industry
Source: Finance Derivative
Becky Willan, CEO and Co-Founder of Given
The Challenge
Banks and businesses in the financial services industry are coming under greater scrutiny for not only how they invest their money but, increasingly, who they invest it with.
In June, Barclays came under attack – quite literally, with 20 branches vandalised across the UK – over accusations of links to defence companies supplying Israel. This led to the suspension of their sponsorship of all Live Nation music festivals, and prompted the bank’s chief executive, CS Venkatakrishnan, to write an opinion piece in the Guardian about what he called “a campaign of disinformation against Barclays”.
Lloyds Banking Group is another high profile example after its AGM was disrupted by pro-Palestinian and climate activists in May. Two years ago the bank committed to end direct funding of new oil and gas exploration projects, but for some this does not go far enough, with the protesters demanding Lloyds divest from all fossil fuel and arms companies.
This comes amid growing concerns about the lack of sufficient capital to fund the transition from “grey to green”. As we have seen, financing projects from oil and gas companies, even if there’s a clear decarbonisation agenda, now comes with increasing reputational risk for banks. And yet we can’t achieve a low carbon economy without system-wide transformation.
The banking industry operates in a challenging space when it comes to navigating purpose, but do these institutions deserve the level of criticism we’re seeing in the media?
What we do know is that businesses operating in the sector need to have more clarity and focus around what their purpose is.
Our recent Purpose Gap Report revealed that over a quarter of respondents in the financial services industry (26%) are actively thinking about leaving their current job role due to their company’s failure to deliver on corporate purpose promises. This compares to a 13% average across all sectors looked at in the report. At twice the rate of dissatisfied employees, financial services appears to be lagging behind other industries.
Additionally, over half (56%) of consumers say it is important to them that their bank acts sustainably and/or ethically. It is therefore essential for businesses in the financial services industry to consider carefully their purpose and corporate values and ensure they align with the causes their stakeholders are passionate about.
Making this change, while important to the longevity of the institution, can be complicated to implement and investment decisions are not always clear-cut.
According to the same report, additional blockers cited by those in finance wishing to make positive change were among the following:
- It is too costly
- There is a lack of understanding across the business around potential positive impact
- It is not a business priority
- There is an overall lack of commitment from leadership
- There is a lack of integration of purpose within employees’ roles
A year on from the fallout of the Coutts / Nigel Farage scandal, which saw Dame Alison Rose step down from her position as NatWest’s chief executive, some are fearful of the risks associated with moving away from business as usual.
Widely reported at the time was Coutt’s internal memo that the Reform UK MP’s views were “at odds with our position as an inclusive organisation.” Whether this was about principles, or politics, the scandal brought purpose into the spotlight.
Missteps can happen in any walk of business, but we need to remember that purpose is about good business and strategic focus, not taking a moral high ground.
Adopting a purpose-driven business approach is also not in lieu of profitability – indeed it is essential. Profit without purpose is meaningless and purpose without profit is unsustainable.
The significance of profitability with purpose
The business case for purpose is now truly evident. Financial services organisations that contribute positively to a sustainable and inclusive future are simultaneously driving their own success.
A report by Deloitte last year found that most consumers agreed that a business’s commitment to sustainability affects their level of trust in the company. The study also suggests around a quarter of shoppers are willing to pay more for products that are more sustainable or committed to more ethical practices.
With investors, customers, and wider society increasingly demanding ethical, sustainable and positive actions from businesses, purpose-driven companies not only attract a wider, more impact-conscious group of stakeholders, but also see improved performance and greater resilience.
An Interbrand study found that purposeful brands, set on improving our quality of life, outperform the stock market by 120%.
Additionally, purpose-led brands attract and retain the best and most passionate employees, with EY reporting 84% of staff found it important to work for an organisation that positively impacts society.
A better way to bank
Nationwide is an example of a financial services model flourishing while helping change the world for the better. The building society has experienced year-on-year growth in the number of current accounts held since 2011, with a market share of 10.4% last year.
Boasting over 17 million customers, and a balance sheet of £272 billion, the institution celebrated its £2 billion profits earlier this year by offering a £100 profit share to each of its members under the Fairer Share initiative.
Additionally, the institution also donates 1% of pre-tax profits to charity, as part of its Fairer Futures initiative – a project developed alongside us at Given.
Led by its social purpose, Nationwide donates to partners working to combat homelessness; families living in poverty; and those suffering with dementia. Last year alone, charitable donations came to £15.5 million.
Asking the right questions
In the highly regulated financial services sector, boards of directors play a critical role in ensuring compliance with environmental, social, and governance (ESG) standards.
This extends beyond simple financial oversight to include the integration of ESG principles into the company’s goals and risk management frameworks, along with promoting ethical conduct and sustainability practices.
Board members will not find their questions answered by an aspirational turn of phrase about an organisation’s role in the world. Instead, purpose must be understood as a complete management strategy that is embedded into every part of an organisation. The right questions go beyond the ‘why’ to consider the ‘what’ and the ‘how’ too.
Businesses must create a space for learning, reflection and the idea that they can do better. Most boards regularly evaluate their effectiveness in governing a business. Not many look at this through the lens of purpose.
An annual “purpose stock-take” could ultimately be a valuable exercise ensuring that purpose really is embedded into the company culture and governance structure. It could involve asking the following five big questions:
- Are we satisfied with how much of our balance sheet is aligned with our purpose today?
- What are the biggest opportunities our purpose could unlock for our business?
- Would our different stakeholders recognise our purpose as more than simply words on a page?
- Are we clear on our “red lines” – the purpose promises we won’t break in pursuit of profit?
- When was the last time we challenged a decision on the grounds of our purpose?
Final Thoughts
Financial institutions are now being scrutinised more than ever, but there is more than just reputational risk at stake. There is one final question those in the sector should ask themselves: what risks are we exposed to by not clearly defining and living our purpose?
The repercussions here could be incredibly damaging to the overall health of a business: falling foul of regulation; reduced employee morale and productivity; lack of consumer and investor trust; lack of long-term growth and resilience.
This can be avoided if businesses take the time to define and embed their purpose and values, using them as a management approach to profitably solve problems of people and the planet.
Adopting a purpose-driven approach is a strategy that may seem daunting at first, but asking the right questions and implementing an open and collaborative approach is a step in the right direction.
Business
Why financial institutions must prioritise contact data quality if serious about fraud prevention
Source: Finance Derivative
By Barley Laing, the UK Managing Director at Melissa
According to Nasdaq’s 2024 Global Financial Crime Report $3.1 trillion of illicit funds flowed through the global financial system in 2023.
As a result, it’s not surprising that most in financial services are investing heavily in advanced ID verification technology to protect themselves from fraud and meet Know Your Customer (KYC) and Anti-Money Laundering (AML) regulatory standards.
However, to bolster their ID verification efforts they need to do more, and the best way is by improving customer contact data quality from the outset.
Why is contact data quality so important?
From our experience the quality of contact data is key to the effectiveness of ID processes, influencing everything from end-to-end fraud prevention to delivering simple ID checks; meaning more advanced and costly techniques, like biometrics and liveness authentication, may not be necessary.
When a customer’s contact information, such as name, address, email and phone number are accurate the verification process becomes more reliable. With this data ID verification technology can confidently cross-reference the provided information against official databases or other authoritative sources without discrepancies that could lead to false positives or negatives.
A big issue is that fraudsters often exploit inaccuracies in contact data to create false identities and manipulate existing ones. By maintaining clean and accurate contact data ID verification systems can more effectively detect suspicious activity and prevent fraud. For example, discrepancies in a user’s phone or email, or an address linked to multiple identities, could serve as a red flag for additional scrutiny. This basic capability is more important than ever as identity fraud becomes increasingly sophisticated.
Address verification is the foundation of contact data quality
Address verification – having a consistently accurate, standardised address – is usually recognised as the cornerstone of contact data quality. Once you have access to up-to-date customer addresses it makes it much easier to match and verify identities across multiple sources.
Therefore, verifying the accuracy and legitimacy of an individual’s address should be the first step in any identity related process, with any discrepancies between a claimed address and official records highlighting a potential fraudster.
By catching these inconsistencies early ID verification technology can help mitigate risks, ensuring only legitimate users are granted access to services, protecting both their business and customers from fraud.
Address verification also plays an important role in regulatory compliance, by ensuring that the address information provided meets KYC and AML regulatory standards.
Phone and email verification
As I’ve already touched on it’s not all about having an accurate address, the role of phone and email verification is also vital as part of a comprehensive ID verification process, and therefore in preventing fraud. Particularly when it comes to helping organisations to identify and mitigate possible fraudulent activity early on. Verifying all three contact channels together contributes to enhanced security by filtering out fake or high-risk contact information, improving the accuracy of the ID verification process.
Email verification involves analysing various factors such as the age and history of the email address, the domain and syntax, and whether the email is temporary. After all, new and poorly formatted email addresses are often tell-tale signs of fraudsters. Furthermore, the association of a single email with multiple accounts could highlight criminal activity. It’s only by checking if an email address exists and works, then examining those elements I’ve already mentioned, that organisations can identify possible high-risk indicators.
Phone verification is equally important in fraud detection. By verifying the type and carrier of the phone number, organisations can identify high risk numbers, such as those associated with VoIP services, which are commonly used in fraudulent activities.
Checking the validity, activity and geolocation of a phone number also ensures it’s not only functional, but consistent with the user’s claimed location. And like with email, a single phone number linked to multiple accounts can indicate fraudulent behaviour.
Deliver contact data accuracy with autocomplete / lookup tools
The best way to obtain accurate customer contact data is to use autocomplete or lookup services.
With an address autocomplete tool it’s possible to deliver accurate address data in real-time by providing a properly formatted, correct address at the onboarding stage, when the user starts to input theirs. Tools such as these are very important because around 20 per cent of addresses entered online contain errors; these include spelling mistakes, wrong house numbers, and incorrect postcodes, as well as incorrect email addresses and phone numbers, typically due to errors when typing contact information. Another benefit of the service is the number of keystrokes required when entering an address is cut by up to 81 per cent. This speeds up the onboarding process and improves the whole experience.
Similar technology can be used to deliver first point of contact verification across email and phone, so these important contact datasets can also be verified in real-time.
In summary
The success of ID verification technology, and therefore fraud prevention, hinges on the accuracy and quality of customer contact data. Having such data not only enhances fraud detection, but improves the user experience and operational efficiency. Financial institutions must make sure that data verification tools are used across address, email and phone, alongside their ID verification technology.
Business
Fortifying Email Security Beyond Microsoft
By Oliver Paterson, Director of Product Management, VIPRE Security Group
Most organisations today are Microsoft software houses. Microsoft 365 is the go-to productivity suite, offering comprehensive tools, flexible licensing, and built-in security features. Employees live and breathe in Outlook, and so many different technologies seamlessly integrate with this indispensable communication tool to deliver productivity gains to business professionals.
However, email-borne cyber threats continue to surge. Malware delivered via email is exponentially increasing. .eml attachments, which often get overlooked in phishing emails, are growing. Cybercriminals are resorting to email scams, alongside phishing emails, and with the arrival of generative AI technologies, users are increasingly finding it challenging to spot these “expertly” written, persuasive emails too.
The reason for this growth in email-led attacks? Cybercriminals are exploiting the ubiquity of Microsoft – and indeed our trust in the software. It is no wonder that today Microsoft is the most spoofed URL.
Microsoft, a software powerhouse, but not an email specialist
Microsoft is undeniably a technology powerhouse, but its primary focus or specialty isn’t email security. Historically centered on infrastructure, operating systems, and cloud services, email security is a small part of its vast ecosystem. For example, while the company offers features like SafeLinks and SafeAttachments to protect against phishing scams, these are often limited to the priciest licenses. As a result, many organisations aren’t able to benefit from the depth of functionality that is needed for robust email protection.
The shortcomings of Microsoft’s security tiers
Microsoft offers a range of security packages for its Microsoft 365 and Office 365 suites, from E1 and E3 to the premium E5. While this tiered approach allows organisations to tailor licenses to employee roles, it also introduces vulnerabilities. Higher-tier subscriptions like E5 provide advanced security, but they’re costly. Lower-tier licenses often lack critical protections against impersonation and zero-day threats—gaps that cybercriminals eagerly exploit.
Furthermore, Microsoft’s user caps (e.g., 300 users on Business Premium) sometimes can lead organisations to make risky compromises in pursuit of cost savings. This mix-and-match strategy can result in blind spots, as lower-tier subscriptions typically lack advanced threat visibility tools, hampering investigation and response times.
Configuration conundrums
The Microsoft security portal, while comprehensive, is also complex. Take Link Protection (aka Microsoft SafeLinks) as an example. This feature needs enabling in multiple locations, and with Microsoft’s routine updates, these settings can be moved, altered, or even disabled by default. Such inadvertent misconfigurations not only pose security risks but also burden IT teams with constant vigilance and reconfiguration.
Static intelligence versus real-time threats
Microsoft’s reliance on third-party security feeds means its threat intelligence is often outdated. The company’s vast and complex platform requires time-consuming updates, and with email security being just one part of its portfolio, critical updates may not always be prioritised. A delay of even a day or two is all a zero-day attack needs to succeed.
A layered approach to email security
So what can organisations do? In an era where a single email can cripple a business, firms need to bolster Microsoft 365’s standard security. By understanding its limitations and layering on specialised protection, organisations can fortify their email defenses, with additional, advanced security capabilities, without breaking the bank. Due to the relentless onslaught of threat actors, such caution is essential.
Capabilities such as Link Isolation and Sandboxing are vital today to protect against zero-day threats. Link Isolation renders malicious URLs harmless, while Sandboxing automatically isolates suspicious files in a virtual environment for safe analysis. These methods provide real-time monitoring and intelligence, enabling proactive defense.
No matter how advanced technology gets, it alone can’t solve everything. User awareness is key, and “in-the-moment” training trumps the typical periodic sessions for cybersecurity education. When users are immediately informed why an email or attachment was blocked, along with the telltale signs of malice, the lesson is more likely to stick.
Many organisations, and especially the smaller and growing firms, can’t afford top-tier Microsoft licenses for all employees or indeed maintain in-house IT teams to address the gaps in security capabilities. Partnering with third-party security services providers across different aspects of the function is a viable option as no single software or platform can provide all the security techniques and capabilities. This approach is not only more cost-effective but also provides the technological expertise needed for protection in today’s rapidly evolving threat landscape. Reducing reliance on a single security provider is an astute approach to minimising business risk.