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AI in 2024: turning potential into progress

By Aisha Mendez, Associate Partner for AI & Automation at Infosys Consulting UK

Dictionaries’ “words of the year” can offer a headline insight into the worldwide events, emotions, and ideas that dominated the previous twelve months. And in 2023, there was only one contender.

Collins Dictionary was the most direct, simply selecting “AI” as its defining 2023 word. Meanwhile, Cambridge Dictionary picked “hallucinate” and Merriam-Webster chose “authentic”— not for their traditional definitions, but for their new connections to generative AI and its intermittent production of both genuine and false information.

Simply, AI dominated business and public discussions last year. But some sceptics continue to dismiss it as hype, while less technologically literate users remain unsure or unwilling to embrace it. I can say with confidence that AI is not only here to stay, but that it’s perhaps the most revolutionary technology of our lifetimes to date. So, this year businesses must prioritise AI to stay ahead of competitors, unlock unprecedented productivity gains, and embrace the cutting-edge of technological development.

Aisha Mendez

Taking AI to the next level in 2024

An exciting and unique element of generative AI is that it can be used by almost anyone – you don’t need to be a traditional coder or even an expert in AI at all. This massively widens the possibilities for its application within a business, as well as by consumers.

Generative AI can do so much more than provide conversational responses to written questions. From automating code generation to synthesising pharmaceutical molecules, the technology is a multi-tool of digital transformation. It can be harnessed for personalised marketing at scale, predictive analytics, and even creating digital art. In the realm of cybersecurity, generative models can simulate network behaviour to identify vulnerabilities before they’re exploited. In my personal working life, I rely on a suite of ‘helpers’, from ChatGPT to MidJourney and Gamma (the latter is especially useful, because who actually enjoys pulling PowerPoints together?).” 

Generative AI is poised to be a transformative force across industries, reshaping how we solve complex problems, generate content, and even make decisions. Its applications are only limited by our imagination. Ignoring this technology doesn’t just mean missing out on incremental improvements, but risks making a company obsolete as competitors leverage AI to revolutionize workflows and customer experiences. It’s not just a game-changer; it’s table stakes for future relevance. So, how can you successfully harness it in 2024 and beyond?

My top tips for integrating AI into your business

First things first: stop overthinking it. Generative AI isn’t some esoteric riddle wrapped in an enigma; it’s a tool. A fantastic, gloriously complex tool, but a tool, nonetheless. Start by looking at your business processes and asking, “Where am I tired of saying, ‘There must be a better way!’?” That’s your sweet spot for generative AI. As for who should be around the table, you need your decision-makers, of course—the CEO and CTOs—but please don’t ignore your front-line workers. They know the processes better than anyone. Add a few sceptics in for good measure; you need people who’ll ask the hard questions.

In the journey to implement generative AI technologies, a multidisciplinary approach is not just beneficial—it’s essential. Naturally, IT and Operations are cornerstone departments, responsible for the technical implementation and ongoing support of these solutions. They function as the backbone of any AI initiative. However, the ecosystem that sustains and governs generative AI is complex and touches upon various areas of an organisation. For instance, Legal and Compliance teams; they help navigate the regulatory landscape and ethical considerations around AI use, ensuring that the organisation’s policies reflect the highest standards of responsible conduct.

Also, as job roles evolve, HR becomes central to the change management process, ensuring a smooth transition for staff and maintaining organisational health. Business changes around generative AI that impact employees must be announced in a manner that helps ensure it’s used/seen in a positive way. Leaders often communicate change as if they’re announcing a weather report: factual and devoid of emotion. But change is emotional! Especially when it’s about something as life-altering as AI. Lead with empathy, not just facts.

Be sure to introduce a Generative AI Use Policy, but please make it understandable. Legal jargon is as appealing as soggy chips. A well-crafted policy will educate your team on the potential pitfalls, from accuracy to copyright issues. Remember, a policy isn’t there to cover your back; it’s there to empower your people. Speaking of rules and regulations, let’s look at the wider evolutions happening across the AI industry.

How lawmakers and tech companies can safely foster future innovation

At the UK AI Summit in November, 28 countries agreed to work together to combat the risks posed by AI development under the ‘Bletchley Declaration’, while the UK and the US also announced the creation of collaborative AI Safety Institutes for the research and testing of emerging AI.

I was thrilled to see participating nations unite to address common challenges and formulate a cohesive approach to responsible AI development. But while regulations are necessary as we move into 2024, we should also prioritise the nurturing of innovation. Supporting start-ups and smaller AI firms with incentives, funding, and access to data is key to fostering continued progress in AI development.

Similarly, we need to acknowledge the underrepresentation of female-led AI start-ups in funding. We must foster a more inclusive environment within the AI industry, and this should extend to funding channels, so female-founded AI companies have equal access to the investment opportunities required for responsible AI development. This issue of diversity is not just about fairness — it’s utterly crucial for mitigating biases and discrimination within AI systems. AI learns from the humans building and using it, so ensuring it isn’t skewed or stunted because only a select few are involved in it is important.

Progress this year will likely involve encouraging venture capital firms to adopt more inclusive policies, fostering an environment where all founders are subjected to fair scrutiny, and actively promoting diversity in the AI ecosystem. A diverse development team translates to more comprehensive and effective solutions. The future of work isn’t human vs. machine; it’s human and machine—co-creating value in ways we’ve just started to realise.

Channelling AI’s potential for good

If 2023 was the year of AI discovery and experimentation, 2024 is the time to get serious about using it for tangible progress. Here, getting your employees on board is crucial.

Minimising fears, whilst maximising excitement around generative AI, transparency and vision-setting, are paramount. Employees should be part of the conversation from the get-go, and continually involved in AI’s role within the organization. Open dialogues create a space for staff to voice concerns and for leadership to address them head-on, setting the record straight that AI is a tool to augment, not replace, human capabilities. Moreover, re-skilling and upskilling programs are non-negotiables. This year, many businesses will likely invest in a training ecosystem that demystifies AI and empowers employees to leverage it in their roles. When people see first-hand how these tools make their work more impactful, concerns often give way to enthusiasm.

Lastly, celebrate the wins, big and small, achieved through human-AI collaboration. Showcase these as case studies to the entire organization. This not only fosters a positive narrative around AI but also instils a culture of innovation. By making the workforce part of the AI journey, you replace fear with ownership and future-proof your human capital. AI is here to stay—but it’s still no match for your people’s wisdom, empathy, and creativity.

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Business

How the BPO sector is tackling the surge in fraud across US banking

Source: Finance Derivative

Hans Zachar, Group Chief Information Officer at Nutun

Fraud in the U.S. banking industry is on the rise, driven by the rapid shift towards digital banking by traditional banks coupled with the emergence of neobanks. This trend is not only increasing costs, but also eroding consumer trust and negatively impacting customer experience (CX). According to the latest annual LexisNexis® True Cost of Fraud™ Study: Financial Services and Lending Report — U.S. and Canada Edition, 63% of financial firms reported a fraud increase of at least 6% over the past year, with digital channels contributing to half of all fraud losses.

The study also highlighted the steep financial toll, revealing that for every dollar lost to fraud, North American financial institutions incur $4.41 in total costs. U.S. investment firms and credit lenders have seen the financial impact of fraud rise by 9% year-over-year. Alarmingly, 79% of respondents noted that fraud has also made it harder to earn consumer trust.

The fraudster’s playbook

With the wealth of personal customer data out there, fraudsters are becoming more adept at breaching security verification checks. For example, with customer data showing up in multiple breaches, fraudsters can collate data across sources to build a more complete picture of a person, placing them in a better position to answer knowledge-based authentication questions, often better than the individual.

Despite the increased awareness, there has been a recent shift in modus operandi where criminals impersonate the fraud department from a customer’s bank, asking them to share their one-time pin (OTP). They know your name, address, and credit card digits, and generate an SMS from the bank to get the OTP. With this information, they can access a customer’s account and engage in account origination and transactional fraud.

The situation is worse than ever, with the TransUnion State of Omnichannel Fraud Report for H2 2024 indicating that the sector experienced $3.2 billion in lender exposure to suspected synthetic identities for U.S. auto loans, credit cards, retail credit cards and personal loans at the end of June 2024, which was the highest level ever recorded.

How technology is reshaping fraud landscapes

Technology is aiding and abetting criminals, with artificial intelligence (AI) increasingly used to circumvent multi-factor authentication (MFA). For instance, fraudsters now create deepfakes across voice and video channels to pass biometric authentication. The 2023 Sumsub Identity Fraud Report, revealed a 10-fold increase in the number of deepfakes detected globally across all industries from 2022 to 2023, with a staggering 1740% deepfake surge in North America. The report identified AI-powered fraud, money-muling networks, fake IDs, account takeovers and forced verification as the top risks.

In this regard, Deloitte’s Center for Financial Services predicts that GenAI could enable fraud losses to reach $40 billion in the United States by 2027, up from $12.3 billion in 2023, representing a compound annual growth rate of 32%.

In response, banking institutions are combining a risk-based and data-driven approach to fraud management, leveraging the capabilities of cutting-edge technologies like AI, machine learning (ML) and biometric and behavior-based authentication methods. However, banks need to balance the cost of implementing more effective and stringent fraud risk mitigation and management without compromising customer service and CX. In this regard, many banks are investing in advanced technologies to monitor transactions in real-time and leverage more sophisticated processes to better understand risks at an individual transaction level on an account by better understanding flow and originating IP addresses.

With these insights, the bank can decide what to do with a transaction, either validating it, sending an automated SMS to confirm the action, or diverting the transaction to a customer call or contact center for authentication.

However, despite the technology that banks have in place, the volumes are causing backlogs in the contact centers, which is affecting CX and creating friction in the customer journey. Banks need the capabilities to interact with customers in more efficient and cost-effective ways to tackle the full volume of potentially fraudulent transactions. For these reasons, many banks and lenders are turning to the global Business Processing Outsourcing (BPO) sector to tap into readily available CX and security skills, expertise and technological capabilities.

The importance of BPO banking for financial institutions in the digital era

Banks need a BPO provider that not only has a comprehensive understanding of the financial sector, but also effectively manages costs by utilising the most efficient and budget-friendly methods to engage with customers, focusing on text and voice interactions. After a fraudulent transaction has occurred, banks require a robust system for managing disputes and supporting backend investigations. Banks must track transactions across different regions and time zones since there is no interbank switch available for fraud detection, often relying on human resources to compile transaction details and provide feedback to distressed customers.

To provide compassionate and empathetic support after a fraud case, it is essential to have well-trained agents equipped with real-time information who can guide affected customers through the entire process. A poor experience or a lack of care can significantly impact customer retention rates. However, establishing these capabilities and developing agent expertise within in-house contact centers can be expensive, especially as fraud incidents continue to rise.

Banks that discover a global BPO provider possessing a powerful combination of fraud detection technology, omnichannel engagement features, trained and experienced agents, and fraud investigators will gain significant advantages such as continuous monitoring and industry leading issue resolution. This approach achieves an equal balance between cost-effective and efficient fraud mitigation with high-quality customer service, while adhering to stringent data privacy and regulatory standards.

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Business

Using technology to safeguard against fraud this holiday season

Source: Finance Derivative

Tristan Prince, Product Director, Fraud & Financial Crime, Experian

The holiday season brings with it a surge in consumer spending, with UK shoppers expected to part with an impressive £28 billion this year. Unfortunately, this increased activity also draws the attention of cybercriminals looking to exploit vulnerabilities in security systems and personal data.

For financial institutions, the stakes have never been higher. With identity fraud on the rise and new regulations from the Payment Systems Regulator, there is a pressing need to ramp up fraud prevention measures. This season, businesses must leverage innovative technologies to protect their customers and ensure a safe shopping experience.

Fraud is on the rise

In recent years, the prevalence of fraud has reached new levels. Identity fraud alone has seen a 21% increase during the holiday season since 2021, with last year’s figures showing that 83% of all fraud cases were identity-related.

This alarming trend continues in 2024, with a 12.5% increase in identity fraud cases recorded in just the first half of the year. These statistics highlight a troubling reality: fraud is evolving, becoming more sophisticated and harder to detect.

Technology: the key to fighting fraud

Despite these challenges, financial institutions are not powerless. Advanced technology is playing a pivotal role in strengthening defences against fraud. From artificial intelligence (AI) to collaborative data networks, companies now have powerful tools at their disposal to outwit even the most determined criminals.

Artificial intelligence: a game-changer

AI has emerged as a cornerstone in modern fraud prevention strategies. By analyzing massive datasets in real time, AI can quickly identify unusual activity and potential fraud.

Here’s how AI is reshaping fraud detection:

  • Real-time monitoring
    AI systems continuously monitor transactions, instantly identifying irregular patterns that could indicate fraud. This allows institutions to intervene before any damage is done.
  • Behavioral insights
    By examining customer behaviour, AI can detect deviations from typical spending habits, such as unexpected purchases or login attempts from unusual locations. These insights not only help prevent fraud but also improve the experience for legitimate customers by reducing unnecessary disruptions.
  • Strengthened identity checks
    AI-powered tools verify customer identities by cross-referencing data from various sources, ensuring transactions are carried out by the right individuals while minimizing delays.

Data sharing: strength in unity

In addition to AI, collaborative data sharing between financial institutions is proving to be a powerful weapon against fraud. By pooling insights on fraudulent activities and suspicious trends, companies can create a unified front to tackle threats more effectively.

The benefits of data collaboration:

  • Broader visibility: Sharing information helps institutions detect fraud patterns that might otherwise go unnoticed within their own systems.
  • Faster action: Real-time data exchange ensures that when one company flags a suspicious transaction, others can respond immediately, preventing further attacks.

Holiday security: a shared responsibility

The fight against fraud is a continuous battle. Although technology has made significant inroads in preventing financial crime, fraudsters are constantly refining their methods. This requires financial institutions to remain agile and invest in the latest innovations.

Encouragingly, advancements in fraud prevention are already yielding results. For example, the financial services sector successfully blocked £710 million worth of unauthorized fraud in the first half of 2024, thanks to cutting-edge solutions like AI and data-sharing networks.

Making the holidays safe for everyone

As the festive season gets underway, businesses must prioritize the safety of their customers. Through strategic use of technology, financial institutions can outpace fraudsters and protect consumers during one of the busiest shopping periods of the year.

By embracing innovation, fostering collaboration, and maintaining vigilance, companies can ensure that shoppers feel secure, and the spirit of the season remains intact. Together, we can make this festive season safer for everyone.

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Business

The Evolution of AI in Trading: Building Smarter Partnerships Between Humans and Machines

In these uncertain times where what we are seeing is increasing and perhaps most importantly , unprecedented volatility in the financial markets, it is no surprise that the integration of AI in trading has become a focal point of industry discussion. Today, we’re witnessing a fundamental shift in how traders approach markets against the backdrop of an exponential growth in data complexity.

You get a sense that it’s the same story on trading desks worldwide. One can not deny that the sheer volume and velocity of market-moving information has now surpassed human cognitive capacity. All this means is that we’re at a critical inflection point.

If you look back, it’s clear that ever since the first algorithmic trading systems took seed, we’ve been moving toward this moment. But as with most things in financial technology, the reality is somewhat more nuanced.

The Reality of Real-Time Analysis

Initially, many believed AI would simply replace human traders. But yet perhaps what we need here is some perspective. It is my view that we can expect AI to augment rather than replace human decision-making in trading. Think of it like this – in this scenario, machines will help handle the heavy lifting of data processing and analysis while traders focus on final strategy.

Now, there’s a reason why leading trading houses are investing heavily in AI capabilities and it is simply because successful trading will increasingly rely on human-AI partnerships. At least that’s what our experience with the major trading institutions we work with indicates.

Risk Management in the AI Era

Let’s briefly look at risk management and AI’s capacity for processing vast amounts of market data is nothing short of remarkable. What we’ve found using our own systems in-house is that risk management becomes more proactive when powered by AI. Again and again, we have been seeing how machine learning models can identify potential risks before they materialise, helping a trader to make better trading decisions and spotting new opportunities which may otherwise not have surfaced.

So there it is. The keys to effective risk management lie in combining AI’s processing power with human judgment. And the good news is despite these technological advancements, it can not be overstated just how important human experience remains.

The Evolution of The Human-AI Partnership

In this light, as long as we rely on markets driven by human behaviour, we’ll need human insight. And so, defining what is classed as effective AI integration is becoming vital, as is helping traders to understand both AI’s capabilities and limitations.

From our point of view it has been fascinating to witness the different reactions to embedding AI capabilities in trading – from keen early-adopters willing to take a chance on something new all the way down to dinosaurs prefer to rely on traditional methods and will inevitably be left behind as the race for AI supremacy intensifies.

Increasingly, we’re seeing successful traders embrace AI as a partner rather than a replacement. At the end of the day, markets are complex adaptive systems and those who will win will be those who use AI to enhance human decision-making.

As for the future, one cannot argue against the fact that AI will play an increasingly important role in trading. Even that feels like an understatement.  Everywhere you look, trading firms are investing in AI capabilities – some far more quickly and deeply than others – and it’s without a doubt that this trend will continue exponentially.

Author Bio

Wilson Chan is the Founder of Permutable AI, a London-based fintech pioneering AI solutions for financial markets. With roots at Merrill Lynch and Bank of America, he bridges institutional trading expertise with cutting-edge technology. Their latest innovation, the Trading Co-Pilot, delivers real-time event-driven insights for traders, combining geopolitical, macroeconomic, and supply-side data.

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