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What does 2024 have in store for fintech?

Source: Finance Derivative

2023 wasn’t a smooth run for the fintech community. From the collapse of SEB and the significant reduction in VC funding (a YoY drop of 49% in H1), to reduced rates of customer acquisition, many fintech leaders face a difficult environment going into the new year.

Yet, some areas saw growth and offer even greater potential as we look forward. Indeed, despite the FTX scandal, 2023 was a strong year for Bitcoin and digital currencies are becoming an increasingly popular asset class. The rapid adoption of AI also promises to revolutionise the sector by enabling fintechs to reduce fraud, drive operational efficiencies, and improve customer service. And the challenges faced by those in the fintech startup ecosystem are now fostering greater innovation; both at an operational level within existing startups, for example with increasing adoption of alternative financing models, and by spurring on the next generation of founders to solve today’s market challenges.

So, this complex environment begs the question: what does 2024 have in store for fintech? To find out, four experts offer their learnings from the past year and suggest what the next will bring.

Gareth Jefferies, Partner at RTP Global

The last few years have been interesting, to say the least in fintech, both in consumer and in B2B. The public fintech companies with tried and tested business models have weathered the storm better than those that had prioritised growth at all costs over solid economic foundations, and there is a growing appreciation in both public and private markets for the nuances around business model quality. I believe this will continue into 2024 as some of the at-scale fintech winners — Stripe, Revolut, Klarna, Checkout, Plaid and the like — start to prepare for and launch IPOs.

Here in Europe, there is a huge amount of talent now fully vested and leaving some of these at-scale success stories and that is heralding a new generation of early-stage companies with experienced founders at the helm. I expect the continued recent commercial success of Zopa, Monzo, Klarna and others to also play its part in fanning the flames of European fintech in 2024 and beyond.

Paul Rossini, Co-founder and CEO at AssetPass

While the conversation around the cryptocurrency market in 2023 has been shrouded by the news of FTX, financial advisors and wealth managers cannot overlook the growing importance of digital assets in their clients’ portfolios. The price of Bitcoin has surged by over 100% since the start of 2023 and the tokenization of real-world assets has exploded exponentially; hence many high-net-worth individuals (HNWI) are diversifying their wealth into these asset classes.

However, what they and many of their financial advisors are unaware of and have overlooked is the perfect storm approaching. Significant sums are being invested without due consideration to the digital legacy succession process and it’s a fact HNWIs are getting older. As a result, some beneficiaries of digital wealth face being locked out of their inheritance because secure processes were not put in place to enable the transfer of these digital assets. This is also the case for corporate digital succession. Family businesses have for years relied on traditional paper-based methods for succession, which do not work in today’s digital landscape, and a digital solution is key to the continuation and survival of these long-running businesses. These new asset classes, together with new digital IDs and wallets, will undoubtedly play a more prominent role in wealth management in 2024, so it’s essential that financial advisors take the time to understand this relatively new but critical issue and put the steps in place to ensure they and their clients don’t get caught in the storm.

Suki Dhuphar, Head of International Business at Tamr

As fraudsters become more sophisticated, financial services providers need to evolve their fraud detection strategies. In 2024, the adoption of AI-powered data products will accelerate as a part of fraud detection strategies. Data products are a consumption-ready set of high-quality, clean, curated and accessible data that can be used across an organisation to solve business challenges. Importantly for financial crime, they can analyse vast amounts of data to identify subtle anomalies and unusual patterns indicative of potential fraud, that traditional rule-based master data management systems might miss.

Data products leverage AI’s speed and scale, and when paired with human expertise to verify AI’s outputs, they provide the most trusted, accurate insights. Human feedback refines and evolves machine learning models, ensuring that AI is trained on trustworthy data. This process enables AI to offer the strongest and most accurate results possible, ultimately creating more robust and comprehensive fraud detection systems.

Embracing the synergy between AI-powered data products and human expertise delivers the most precise fraud detection tool, safeguarding financial service providers, protecting their customers, and maintaining trust in the financial ecosystem in 2024, and beyond.

Zahra Alubudi, COO & Co-Founder at Levenue

Funding for European technology companies will plunge by nearly half this year, and this has catalysed a shift in startup growth trajectories. With VC funding drying up, there is no longer as much pressure on founders to pursue hyper-growth strategies, with their demands for rapid expansion. Instead, most companies are now focusing on becoming more capital efficient and on their profitability. That’s not to say that startups won’t be pursuing growth in 2024; most are still aiming to grow their products and offerings to stay competitive. But they are shunning “growth at all costs”, which became a common strategy between 2019 and 2021.

As a result, many are looking at more sustainable financing models to support their ongoing product development and enhancement. That’s why I anticipate we’re going to see a bigger shift towards the adoption of alternative financing models in 2024, such as revenue-based financing, where SaaS and subscription-based companies can leverage against their forecasted revenue. These alternative financing models will enable founders to continually support their organisation’s growth without having to meet the hyper-growth expectations typical of equity investors.

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Could electric vehicles be the answer to energy flexibility?

Rolf Bienert, Managing and Technical Director, OpenADR Alliance

Last year, what was the Department for Business, Energy & Industrial Strategy and Ofgem published its Electric Vehicle Smart Charging Action plans to unlock the power of electric vehicle (EV) charging. Owners would have the opportunity to charge their vehicles while powering their homes with excess electricity stored in their car.

Known as vehicle to grid (V2G) or vehicle to everything (V2X), it is the communication between a vehicle and another entity. This could be the transfer of electricity stored in an EV to the home, the grid, or to other destinations. V2X requires bi-directional energy flow from the charger to the vehicle and bi- or unidirectional flow from the charger to the destination, depending on how it is being used.

While there are V2X pilots already out there, it’s considered an emerging technology. The Government is backing it with its V2X Innovation Programme with the aim of addressing barriers to enabling energy flexibility from EV charging. Phase 1 will support development of V2X bi-directional charging prototype hardware, software or business models, while phase 2 will support small scale V2X demonstrations.

The programme is part of the Flexibility Innovation Programme which looks to enable large-scale widespread electricity system flexibility through smart, flexible, secure, and accessible technologies – and will fund innovation across a range of key smart energy applications.

As part of the initiative, the Government will also fund Demand Side Response (DSR) projects activated through both the Innovation Programme and its Interoperable Demand Side Response Programme (IDSR) designed to support innovation and design of IDSR systems. DSR and energy flexibility is becoming increasingly important as demand for energy grows.

The EV potential

EVs offer a potential energy resource, especially at peak times when the electricity grid is under pressure. Designed to power cars weighing two tonnes or more, EV batteries are large, especially when compared to other potential energy resources.

While a typical solar system for the home is around 10kWh, electric car batteries range from 30kWh or more. A Jaguar i-Pace is 85kWh while the Tesla model S has a 100kWh battery, which offers a much larger resource. This means that a fully powered EV could support an average home for several days.

But to make this a reality the technology needs to be in place first to ensure there is a stable, reliable and secure supply of power. Most EV charging systems are already connected via apps and control platforms with pre-set systems, so easy to access and easy to use. But, owners will need to factor in possible additional hardware costs, including invertors for charging and discharging the power.

The vehicle owner must also have control over what they want to do. For example, how much of the charge from the car battery they want to make available to the grid and how much they want to leave in the vehicle.

The concept of bi-directional charging means that vehicles need to be designed with bi-directional power flow in mind and Electric Vehicle Supply Equipment will have to be upgraded as Electric Vehicle Power Exchange Equipment (EVPE).

Critical success factors

Open standards will be also critical to the success of this opportunity, and to ensure the charging infrastructure for V2X and V2G use cases is fit for purpose.

There are also lifecycle implications for the battery that need to be addressed as bi-directional charging can lead to degradation and shortening of battery life. Typically EVs are sold with an eight-year battery life, but this depends on the model, so drivers might be reluctant to add extra wear and tear, or pay for new batteries before time.

There is also the question of power quality. With more and more high-powered invertors pushing power into the grid, it could lead to questions about power quality that is not up to standard, and that may require periodic grid code adjustments.

But before this becomes reality, it has to be something that EV owners want. The industry is looking to educate users about the benefits and opportunities of V2X, but is it enough? We need a unified message, from automotive companies and OEMs, to government, and a concerted effort to promote new smart energy initiatives.

While plans are not yet agreed with regards to a ban on the sale on new petrol and diesel vehicles, figures from the IEA show that by 2035, one in four vehicles on the road will be electric. So, it’s time to raise awareness the opportunities of these programs.

With trials already happening in the UK, US, and other markets, I’m optimistic that it could become a disruptor market for this technology.

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Adapt or fall behind: why embracing data-centric technology is key for investment firms

Source: Finance Derivative

By Murray Campbell, Product Manager at AutoRek

The investment sector has often relied on conventional procedures and stringent regulations. However, coping with obsolete legacy software can impede an organisation’s growth and development. Despite being aware of these challenges, investment companies worldwide tend to persist with these systems due to the perceived high cost and complexity in implementing modern technology. 

As technology continues to advance and the world becomes more digitally dependent, there is increasing pressure on firms to ensure their buy-side operating model is as efficient as possible. While investment firms have typically prioritised the front-end of their product, the back-office is equally important as this is the engine that drives any organisation. This is particularly key in today’s rapidly evolving markets where significant rewards await businesses that can successfully deliver innovation and efficiency within their organisation.

The unforeseen costs of manual processes

When investment firms operate independently, they often end up utilising various platforms that offer similar functions. However, this approach results in the accumulation of expensive and disjointed systems, leading to inefficient workflows, high costs, and the need to maintain multiple vendor relationships. Such inefficiencies can hinder a firm’s ability to adapt to new market challenges and demands, which can be a major problem for companies in the long-term.

For many, the lack of suitable IT systems is the most common operational challenge UK investment businesses face. Many face obstacles when it comes to reliance on manual processes, an absence of suitable solutions available in the market, or a lack of resources available to invest in such solutions. In the dynamic realm of data management, the choice of tools and solutions is crucial for steering business decision-making and operational efficiency. Investors need faster, more personalised customer experiences and investment firms need to focus on providing seamless journeys – even in the face of economic turbulence and increasing regulatory requirements.

One area where organisations can greatly benefit from advanced technology is by reducing their dependency on spreadsheets. Currently, many buy-side investment managers are still reconciling data in spreadsheets or using generic platforms that lack key features. In fact, more than nine in 10 agree that their firm relies too heavily on manual tasks and spreadsheets, meaning that the UK investment management industry still has some distance to go to remove reliance on manual reconciliations. Relying on outdated methods can be a costly mistake.

The expansion of the digital economy, increasing transactional volumes, and ever-changing regulatory obligations have made it necessary to adopt more sophisticated solutions. Excel, for instance, lacks key controls and has limited auditability, making it almost impossible to track and evidence actions. As a result, organisations end up spending more resources and money to fix errors, leading to higher costs in the long run. Therefore, transitioning to more advanced solutions is crucial to ensure data accuracy, integrity, and scalability as they continue to grow and evolve.

How is automation changing the investment industry?

In the current digital age, management of complex operations is heavily reliant on automation. With the help of data-driven insights, automation can enable investment managers to make informed decisions, identify market trends, and optimise portfolio performance. By automating tasks such as validations and cash transfers, investment managers can ensure that data-related tasks are executed with speed and accuracy, freeing up their time to focus on activities where their human expertise and creativity can add more value.

According to a recent report by AutoRek, UK-based investment managers claim they are continuing to invest in automation, with 100% of respondents either maintaining or increasing their automation expenditure in the years ahead. Continued investment in automation is promising given firms remain too reliant on manual processes, particularly when it comes to reconciliations. Nevertheless, successful implementation isn’t about adopting every automation tool available. Instead, companies should focus on strategically selecting applications and carefully refining processes that are in line with their corporate objectives and unique requirements.

Act now or fall behind

The promise of emerging technologies lies in the ability to unlock new insights and improve productivity. But to use this technology effectively, modern infrastructure that can capture and validate large volumes of data in a scalable manner is required. Replacing manual processes with end-to-end automation can drive significant benefits for investment firms as it presents an opportunity to eliminate much of the friction around reconciliations, reduce operating costs, and liberate staff from repetitive manual tasks.

To conclude, the integration of data-centric technology is crucial. If investment firms want to remain competitive and innovative they must keep up with the demands of fast-moving markets. They must clear their data clutter and evolve quickly – or risk being left behind.

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Why email marketing remains one of the best forms of digital marketing

Crafting a strong email marketing strategy involves a real balance between creativity and making data-driven decisions, which, is just one of the roles undertaken by marketing and data company Go Live Data on behalf of its many clients.

Guiding some of the biggest corporates in the UK including Amazon Business, AxA and Premierline Business Insurance, Adam Herbert, CEO of Go Live Data, advises on the key components to a successful email campaign and why as one of the most effective marketing tools available, email still plays a crucial role in digital marketing:

Forming a direct means of communication, emails provides a and two-way access between businesses and their customers. And it may sound obvious to say, but unlike social media or other digital channels, every email allows marketers to reach their audience straight into their inbox, and this is where individuals are most likely to engage with the content they’re being shown.

Offering a high return on investment,  emails consistently deliver one of the highest ROI’s compared to other forms of digital marketing such as PPC and advertising. According to studies, the average is around £40 for every £1 spent, which is huge; and due to the low cost of email, its ability to drive conversions and to retain customers.

What’s more, with email segmentation and many personalisation techniques available, marketers can tailor their messages to specific groups of their audience, based on demographics, their behaviours, interests, and purchase history making them not only very targeted, but personalised too. The key is to deliver relevant content to subscribers, which means marketers can increase engagement, conversions, as well as customer satisfaction.

There are specific platforms which allow for automation, giving marketers the ability to set up automated workflows triggered by user actions and also means that marketers can deliver timely and relevant messages at scale, by nurturing leads, as an effective way to guide customers efficiently through the sales funnel.

Emails are also an excellent way to build customer relationships, by nurturing over time. By consistently delivering valuable content, exclusive offers, and personalised recommendations, businesses can strengthen the ‘bond’ with their audiences and increase brand loyalty. Email provides a means of two-way communication, which allows customers to send in their feedback, to ask any questions they may have and to  engage with a brand directly.

They are also a great way to drive traffic to your website, blog and social media, or any other digital channels connected to your business. By including attractive or compelling calls-to-action (CTAs) and relevant content, you can encourage subscribers to take action such as making a purchase, signing up for a webinar, or downloading a resource, which in turn will drive conversions and revenue for your business.

Email platforms offer substantial analytics and reporting functions that enable marketers to track the performance of their campaigns in real-time. Monitoring of key metrics such as open rates, click-through rates, conversion rates, and revenue generated, allows marketers to measure the effectiveness of their campaigns and of course make data-driven decisions to optimise and plan future activities.

Overall, emails are an integral component of a digital marketing and by leveraging email effectively, businesses can engage their audience, nurture leads, drive sales, and ultimately grow their businesses.

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